Senior Paid Media Specialist
Ideals · UA
Get to know us
Ideals is a global B2B SaaS product company recognized as the most highly rated and customer-centric brand in the secure business collaboration market. Trusted by over 2,000,000 users from 300,000 companies globally, we help people run high-stakes processes and make important decisions with less stress, higher quality, and shorter hours.
Ideals Virtual Data Room (VDR): Secure document sharing and collaboration for due diligence, fundraising, corporate reporting, licensing, clinical trials, and other complex transactions.
Ideals Board: Board and leadership collaboration platform for faster, safer, and more compliant decision-making.
The role
We are seeking an experienced Senior Paid Media Specialist to manage a substantial six-figure budget across multiple surfaces. While our external agency partner is executing the primary ad networks (Google, Meta, and LinkedIn) day-to-day, we need a strategic in-house owner to drive high-level direction, keep our agency aligned with pipeline milestones, and spot growth opportunities ahead of the market.
In this outcome-focused position, you will lead optimization, review campaign performance, and guide high-level direction rather than build assets manually. You will retain full autonomy to go hands-on when experimenting with emerging surfaces or validating fresh acquisition channels.
Based remotely in Ukraine or across the EU (open to Ukrainian speakers), you'll play a key role in expanding our global acquisition footprint. You'll work closely with cross-functional team members across our Brand, Creative, and Digital groups.
Tech stack:
Ad Platforms: Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, TikTok Ads, etc
Data Analytics Platforms: Google Analytics, Excel, Tableau, Google Studio/Looker, Google Ads Editor
AI: Claude
What you will do
Collaborate with our agency partner to review Search, Performance Max, Meta, LinkedIn, and brand campaigns, maintaining strict accountability to CPL and CPQL targets
Direct a six-figure budget across half-year planning cycles: managing allocation, reforecasting, and business cases for scaling or reallocating spend
Monitor MQL and SQL pipelines against product-specific cost ceilings, taking decisive action when channel performance dips below threshold
Assess and pitch emerging paid surfaces (incl. comparison platforms, pay-per-lead networks, and new ad channels) to expand acquisition reach
Execute directly on specialized tests and channels outside agency scope, delivering rapid, in-house turnarounds on high-priority pilots
Collaborate with marketing leads on brand initiatives and partner with content and design teams to refine high-performing ad creative
What you bring
4+ years running paid media, with real ownership of budgets in the same range you'd manage here
Fluent across Google Ads (Search, Performance Max, Brand) and Meta/LinkedIn, not a single-channel specialist
Comfortable with unit economics: CPL, CPQL, MQL/SQL, and translating them into budget decisions
Confident managing an external agency: setting goals, reviewing their output, pushing back when needed
Self-directed: you arrive with a point of view on what to fix, not waiting to be told
English level is B2 and above
Comfortable building AI into your daily workflow, and sharp enough to catch its errors: we provide full Claude access
Nice to have
Experience working with advanced analytics tools (i.e., Tableau)
Google Analytics or Google Ads Certification
Relevant industry and/or SaaS experience
Early hands-on experience with newer surfaces like ChatGPT Ads
Our assessment process
Screening call with the Talent Acquisition Specialist (40 min)
Test Task
Hiring Manager interview (90 min)
Competency-based interview with the Talent Acquisition Specialist (90 min)
What we offer
We highly value our people, so we will empower you with all the resources and support to help you reach your full potential.
For your best work
Remote-first flexibility to shape your ideal workday
Home workplace budget
Resilient home budget for Ukraine-based teammates
Resilient office in Kyiv & co-working expense coverage
Individual IT budget for extra equipment
Top-tier tech and AI-powered tools
For your growth
Access to Ideals Academy with numerous courses
Investment in external learning and development activities
Guidance in Personal Development Plan creation
Professional literature and subscriptions coverage
Support of your passion as a speaker or writer
Internal talent mobility opportunities
For your well-being
Medical insurance and Wellness Package for sports activities
Full coverage of mental health sessions for Ukrainian teammates
Funding for sports competitions
20 business days of paid time off per year
Unlimited health-related time off
Extra perks
Budget for meetups with your local team
Generous internal referral program
Our culture
Commitment, Excellence, Collaboration, Trust and Care are core values to the Ideals team. For us, these are the principles that every Idealer lives and breathes. We are on the lookout for like-minded individuals who share our values. By doing so, we create a team where talents feel at ease and work to the best of their abilities.
Ideals is an equal opportunity employer
Ideals is made up of people from a wide variety of backgrounds and lifestyles. We embrace diversity and invite applications from people from all walks of life. We don’t discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, or citizenship.