Overseas Performance Advertising Manager
Moomoo · Hong Kong
- Lead performance user acquisition for Moomoo App in target markets via Meta, Google, TikTok, X and other ad channels. Take ownership of acquisition volume, user acquisition cost and user quality.
- Analyze local investor personas, investment behaviors and user decision journeys. Build multi-channel ad strategies, set channel priorities and budget allocation, and adjust tactics to align with market changes.
- Optimize ad account structure, targeting, bidding and placements to lift full-funnel conversion efficiency from impression to conversion.
- Build ad performance and attribution dashboards. Run A/B tests and data reviews to iterate strategies and develop scalable regional growth playbooks.
- Partner with creative, data and product teams to turn user insights into ad creative directions and improve landing experience for better conversions.
- Use AI tools to boost efficiency in ad operations, creatives and analytics, and explore AI applications for performance growth.
Requirements
- Bachelor’s degree or above, 5+ years overseas performance marketing / UA experience. Hands-on campaign management experience on at least two of Meta, Google, TikTok, X.
- Working English proficiency preferred.
- Able to design multi-channel strategies and make budget & channel prioritization decisions based on audience insights and business targets.
- Personal trading experience in HK/US stocks, funds or options; or prior marketing experience for fintech, brokerage and financial products.
- Solid understanding of ad attribution tools including AppsFlyer and GA. Skilled at A/B testing and data analysis to spot growth bottlenecks and opportunities.
- Familiar with AI tools to improve ads and analytics, keep up with new ad channels and tactics.
- Result-oriented with strong logic. Capable of cross-team collaboration and strategy execution in a fast-paced environment.