Brand Specialist
Red Bull · Cape Town
The South African Brand Team act as brand guardians for Red Bull. The primary department responsibilities include consumer insights, product marketing; in-store and packaging activation – including new product/variant launches, advertising; creative development, media planning and buying for brand/product activities, content, and events.
The Brand Specialist forms part of the Brand Marketing department and supports the planning and execution of impactful brand marketing campaigns, consumer activations and Direct-to-Consumer experiences. Working closely with the Brand Manager, internal marketing teams and external agencies, the role coordinates creative development, campaign assets, consumer touchpoints and project delivery across relevant channels. The Brand Specialist also contributes to consumer insight gathering, campaign reporting and business planning, helping to deliver consistent, high-quality brand experiences that support the growth of Red Bull’s business, media properties and events.