Assistant Brand Manager
Reckitt · Toronto · CA$76,000–CA$114,000 (stated in the posting)
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- Assistant Brand Manager
- City: Toronto
- We are Reckitt
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.
Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Marketing
- Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.
- Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.
With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.
With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.
About the role
This position is responsible for the development of assigned brands through the achievement of specific growth objectives. The position resides within the US Marketing function and will assume support for the Brand Manager for assigned brands within the category in Equity, Activation or Innovation capacities. The Assistant Brand Manager will play a key role in supporting the development of the overall category strategy, and is expected to drive the growth of his/her assigned brands through excellent marketing execution.
- Your responsibilities
- Support in developing and delivering the vision, CA in-market activation excellence and gross profit for the brand
- Champion pipeline and secure incremental funding for launches
- Manage the day-to-day interface and key business activities of the portfolio.
- Assume accountability and autonomy to lead cross-functional teams in the development and execution of strategies for advertising, packaging, promotions, and operations.
- Manage marketing budget. Coordinate with key stakeholders to ensure optimal spending.
- Assist the Sr. Brand Manager to manage a brand within the context of the agreed strategies to maximize long term sales and profitability.
- Support the Sr. Brand Manager to develop, recommend and lead the execution of local marketing plans for assigned brands and manage the effective deployment of the marketing budget.
- Contribute to the development of category strategies.
- Analyze brand, market & competitive trends and recommend suitable actions.
- Develop and analyze the effectiveness of promotion programs.
- Contributing to RB Innovation by delivering a product development program to generate consistent sales and profit growth
- Develop, recommend and execute annual marketing plan activities, including local media strategy and plans.
- Initiate and manage market research projects to deliver powerful consumer and customer insights as the basis for long term brand growth. Develop these insights into achievable plans.
- Participate in the development of local copy strategy / executions and/or to ensure adaptation possible for other regions.
- In close co-operation with the Sales function and Trade Marketing, identify trade needs / opportunities, developing pricing and distribution strategies and trade promotions for assigned brands.
- Be a savvy digital marketer able to quickly understand and leverage the dynamic technology to maximize the business.
- Work with our global, regional & CA brand teams and e-tailing partners to develop best practices to maximize ROI for the company.
- The experience we're looking for
- Minimum university educated (to Bachelors level) in a commercial subject. MBA preferred.
- 1-3 Years of classical marketing experience or MBA, must be able to demonstrate outstanding marketing skills and potential, developed within a CPG environment.
- Prior experience in related fields (Sales, Marketing, Finance, Advertising) a plus
- Strong sense of urgency and achievement, resilient and able to respond under pressure
- Strong analytical skills, financial skills and P&L understanding
- Capable of analyzing data to draw conclusions from the data.
The skills for success
Consumer Insights, Analytical skills, Presentation skills, Drive Innovation, Storytelling, Creativity, FMCG/Consumer Health Experience, Brand Management.
What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
Compensation & Benefits
The salary range for this role is $76,000.00 - $114,000.00 CAD.
The final salary offered will be determined using objective, gender-neutral and role-related criteria, including relevant skills, experience and qualifications, role scope and responsibilities, market benchmarks, and consistency with the Company's reward framework.
This role is eligible for an annual discre