Manager, 360 Go-To-Market & Consumer Engagement, Dr. Jart NA

Estée Lauder Companies · New York City

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Long Description

About the Role: The Marketing Manager, Consumer Engagement, will lead and execute the full spectrum of go-to-market initiatives for Dr. Jart+ in North America. This role is pivotal in driving brand awareness, acquisition, consumer interaction, and engagement through innovative marketing strategies across all channels.

Description

Key Responsibilities:  

• Develop and implement a comprehensive 360-degree go-to-market strategy to elevate brand presence and consumer engagement in North America.
• Lead paid media strategy, including briefing centralized interactive media team on campaigns and working with agency partners to optimize business.
• Design and oversee influencer marketing programs, including influencer seeding strategies to amplify brand visibility.
• Develop content strategies that resonate with target audiences and support brand storytelling across channels. Partner with global to provide feedback on launch campaign content. Lead region-specific content creation and execution in partnership with agency teams.
• Lead TikTok Shop brand strategy initiatives in partnership with centralized TTS platform team. Develop and approve partnership strategies, eventing and webinars to drive awareness and sales on the channel.
• Manage PR initiatives, including the development of media relations and overseeing agency collaborations.
• Own in store event strategy and execution—developing client engagement concepts in partnership with the education and field operations teams to drive awareness and sales conversion in store.  
• Oversee day-to-day management of the A&P (Advertising & Promotion) budget, ensuring alignment with brand objectives and ROI optimization.
• Responsible for monthly financial accounting, tracking spend, analyzing campaign performance, and providing actionable insights.
• Collaborate with cross-functional teams including creative, product, and sales to ensure integrated and effective campaigns.
• Stay current with industry trends, consumer insights, and competitor activities to inform strategic decisions.

Qualifications

Qualifications:  

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 7+ years of experience in marketing, ideally within the skincare, beauty, or FMCG sectors.
• Proven experience managing multi-channel marketing campaigns, agency relationships, and budgets.
• Strong understanding of digital media, influencer marketing, and PR strategies.
• Excellent communication, leadership, and project management skills.
• Data-driven mindset with the ability to analyze performance metrics and adapt strategies accordingly. 

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