Marketing, Communications and Client Director
Richemont · Bangkok
The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 9000+ colleagues of 105 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity.
HOW YOU WILL MAKE AN IMPACT
You will oversee the Marketing, Client and Communications (MCC) function in Thailand, translating regional strategies to impactful local execution. You will lead a team responsible for bringing to life marketing initiatives, client engagement and activations tailored to Thailand markets, ensuring operational excellence and a consistent, elevated brand image.
KEY RESPONSIBILITIES
Integrated Marketing & Communication
- Lead the planning and execution of 360-degree product launches in collaboration with cross-functional teams across Thailand, ensuring effective communication of product news, pricing, and training to boutiques and retail partners.
- Oversee the local execution of campaigns in alignment with regional marketing guidelines, ensuring consistency of brand messaging and image.
- Partner closely with Creative Visual Experience (CVE) to reinforce product strategy and ensure proper representation in boutiques and POS.
- Serve as key leadership contact – both with boutique and regional team – consolidating product and client insights from the field to inform adjustments, recommendations, and localized initiatives.
- Develop and implement market-relevant communication plans that strengthen brand equity and enhance visibility in Thailand.
- Guide the execution of local campaigns including one-to-many activations, launches, and brand moments that resonate with local clientele.
- Overall management of local press relationships, PR agencies, activate KOLs, influencers, celebrities to drive brand desirability and relevance within Thailand markets.
Client Management
- Oversee the implementation of CRM and clienteling activities with boutique teams, ensuring alignment with regional client engagement strategies.
- Act as the Thailand market voice in discussions with regional teams, sharing feedback on local activations, client engagement opportunities and CRM platform improvements.
- Monitor and guide the execution of client treatment, gifting strategies, including High Jewelry VIP engagement and key client events, ensuring they deliver meaningful client impact.
Budget Management
- Manage and monitor Thailand MCC budget to ensure optimal allocation of resources across campaigns, activations and client engagement activities.
- Ensure disciplined budget tracking, cost efficiency while maintaining highest standards of brand presentation and execution.
- Partner with regional teams to align investment priorities.
Team Leadership
- Lead and develop the local MCC team, fostering strong collaboration, and driving operational and compliance excellence.
- Drive high-performance culture, provide clear directions to ensure seamless execution of campaigns or events.
YOUR PROFILE/KEY SKILLS
- 10 – 15 years of experience in marketing, communications, or client leadership within luxury retail holding a bachelor’s degree.
- Proven track record in integrated marketing with experience executing brand campaigns and high profile events.
- Experienced working in matrix organization and in guiding teams through complex and ambiguous situations.
- Strong leadership, influencing and interpersonal skills, with ability to build trusting relationship across cultures and fostering collaboration across markets/regions.
- Strong understanding of luxury clientele and Thailand markets – including media landscape, KOL network, etc.
- Analytical and commercial acumen.
- Strategic and adaptable leader.
- Business Travel required (10-15%)