Sr. Spclst, Business Insights & Analytics - TW/HK

MSD Animal Health · TW

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Job Description

THE OPPORTUNITY

The Senior Specialist, Business Insights & Analytics (BIA) is a strategic analytics partner supporting commercial, marketing, and omnichannel decision-making across priority therapeutic areas. 

This role transforms complex internal and external data into clear, actionable insights that shape brand strategy, customer engagement, sales effectiveness, and business performance.

Acting as a data translator, the Senior Specialist BIA bridges business needs with analytics, data science, market research, and technology teams.

The role contributes actively to a data-driven culture, ensures alignment with global analytics frameworks, and may mentor junior analysts while collaborating within the international BIA community. 

WHAT YOU WILL DO

1. Business & Commercial Insights 

• Analyze current and historical performance data to identify trends, opportunities, and risks across brands, campaigns, customers, and channels. 
• Provide fact-based recommendations to support marketing strategy, sales execution, forecasting, and omnichannel effectiveness. 
• Translate complex analytics into clear narratives tailored to senior and nontechnical stakeholders. 
• Deliver ad-hoc analyses to support strategic and operational decision making. 

2. Performance Measurement & Reporting 

• Contribute to the design of dashboards and standard reports tracking KPIs related to brand performance, sales force effectiveness, and customer engagement. 
• Ensure consistency, equity, and robustness of KPIs across therapeutic areas and functions. 
• Monitor campaign, brand, and omnichannel performance, highlighting insights and opportunities. 
• Continuously improve reporting processes in collaboration with IT, global teams, and external partners. 

3. Advanced Analytics & Synthesis 

• Leverage advanced analytics outputs (e.g. forecasting, segmentation, spend optimization) to enrich insights and recommendations. 
• Partner closely with Data Science teams to contribute to or interpret predictive models when relevant. 
• Support business planning and forecasting accuracy through analytical input and scenario analysis. 
• Identify and integrate new data sources such as primary or secondary Market Research. 
• Partner with IT, Data Stewards, and external providers to ensure data quality, integrity, and governance. 
• Support compliant data usage in line with local and global policies (e.g. GDPR, market research standards).

4. AI-Enabled Productivity & Insights

• Embraces AI as a core capability and proactively identifies opportunities to apply AI solutions to business challenges and operational processes.
• Champions the responsible adoption of AI, balancing innovation with governance, compliance, and ethical considerations.
• Uses AI tools to augment analysis, decision-making, content development, and workflow execution, improving team productivity and business impact.
• Contributes to and supports the design and implementation of AI-enabled solutions that deliver measurable value and accelerate business outcomes.

5. Cross-Functional Collaboration & Enablement 

• Act as a trusted analytics partner to Marketing,  Sales and DHH Capabilities Enablement teams. 
• Collaborate within the global BIA community to share best practices and ensure strategic alignment. 
• Contribute to data literacy initiatives and mentor junior analysts where applicable. 

WHAT YOU MUST HAVE

• Master’s degree in Business, Economics, Statistics, Data Science, or related field 
• 5+ years in analytics or data analysis (regulated industry preferred) 
• Commercial, marketing, or sales support experience required; pharma/healthcare a plus
• Advanced skills with Excel, SQL, Tableau, Power BI; Python/R knowledge is beneficial
• Working knowledge of AI and Generative AI technologies, including responsible and compliant use within a business environment.
• Experience leveraging AI tools to improve productivity, analysis, content development, and decision-making.
• Ability to interpret complex data, deliver actionable insights, and communicate effectively
• Strategic problem solver with strong business acumen and storytelling skills
• Collaborative team player experienced across business and technical teams
• Adaptable and willing to learn new tools and approaches
• Professional English for global collaboration is required; fluency in local language is preferred

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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

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