Creative Merchandiser - Product, India
Netflix · Mumbai
Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
The Team
The Product Merchandising team connects members to Netflix's world of entertainment by blending intuitive merchandising and market expertise to position, promote, and present content so members find it easy and enjoyable to choose what they'll love. We're blending global scale with deep local expertise, and we're looking for people who can bring both.
The Role:
As a Creative Merchandiser, you shape the merchandising experience for Netflix members in your markets - across creative, editorial, and catalog dimensions. You are a platform-first impact driver: someone who shapes how the Netflix experience looks, reads, and feels for members in India across every surface, every content format, and every moment.
What You'll Do:
Shape the Local Member Experience:
- Lead distribution and promotion strategy for local title launches - from positioning and merchandising strategy through to post-launch performance.
- Drive the local merchandising calendar - planning activations around title launches, cultural moments, seasonal trends, and member lifecycle milestones throughout the year.
- Propose, develop and execute catalog activations (rows, hubs, custom promotions) that drive content discovery and reflect what resonates culturally with consumers in your market.
- Develop messaging campaigns - push notifications, emails - that connect members to content they'll love, timed to the moments and titles that matter locally.
- Editorialise catalog content beyond new launches to support member engagement, surfacing library titles and hidden gems at the right point in the member journey. Partner with cross functional stakeholders to drive business impact at the local level through this work.
- Connect the dots between platform logic, consumer insights, and content strategy to drive strong merchandising activations and learning agendas.
- Apply deep awareness of local trends, social and cultural zeitgeist, and platform behavior to shape what gets surfaced, when, and how - in close partnership with Marketing and Comms.
- Advocate for your market's needs in regional and global conversations, sharing context that cross-functional partners cannot access without you.
- Work closely with Content, Marketing, Product teams, and external agency partners to proactively share context, surface trade-offs, and align on priorities to deliver a cohesive member experience.
- Operate within global governance frameworks and playbooks, ensuring local activations complement the global calendar.
- Act as the local intelligence layer to surface on-the-ground market insights and trends, and contribute to playbooks and standards that can be scaled across markets in partnership with local Consumer Insights and Content Strategy.
Creative & Editorial:
- Briefing, curating and reviewing copy, image and video assets required for title/ catalog promotion on Product. Partner with local Marcomms teams on assets for priority titles, using external agencies where additional assets may be required.
- Ensure Product assets adhere to Netflix's standards for quality, consistency, and authenticity.
- Operate within the global Merchandising Playbook while driving locally resonant decisions.
- Optimise consumer messaging (email, push, in-app notifications) that feels genuinely individual -tailored to member behavior and lifestyle signals.
Turn Data into insights to drive better experiences:
- Partner with regional Performance Analyst and Technical Merchandising to monitor and report on activations at the local level. Ensure hypotheses created at the local level are reflected in data gathered post launch.
- Contribute to A/B testing and experimentation, using data, dashboards, analytics tools alongside qualitative market insight to continuously improve the member experience.
- Think in business outcomes, not just creative outputs: track and communicate the impact of merchandising decisions on member engagement, viewing behavior, and platform health metrics to your peers and cross-functional partners.
- Write clear, well-reasoned strategic briefs that articulate the business goal behind your activation decisions.
- Fluency in business metrics and translating them to merchandising strategy. You understand the India business inside out, think member-first, and know how to bridge both to achieve ambitious business impact.
- Work at pace: move from concept to live activation quickly while maintaining quality and intentionality.
What We're Looking For:
- A proven ability to engage customers via digital promotional and/or merchandising tactics, driving product engagement in an authentic and culturally relevant manner.
- Deep cultural fluency across various regions in India and curiosity to learn about new ones. You understand what resonates, what's trending, and what members in your region respond to.
- A strong track record of using data to make decisions - you're comfortable reading consumer insight studies, dashboards, spotting patterns, and translating insights into action.
- Experience writing strategic briefs: you can define a problem clearly, build hypotheses, stress-test your own assumptions before making a recommendation with conviction, and bring stakeholders along.
- Operational excellence: you're organised and accurate under high-volume, fast-moving conditions.
- Think in systems: you instinctively connect content, members, product behavior, and market context into a coherent picture, and you know which questions to ask to fill in the gaps before forming a view.
- A collaborative approach: you work well across functions, time zones, and seniority levels, and you know when to push back and when to align.
- Genuinely love entertainment: you are an avid consumer of content across film, series, and beyond, and you bring real passion and taste to the work.
- Native or full professional fluency in Hindi, Tamil/Telugu and English; mastery of English editorial and cultural standards.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.