Manager, Advertising Operations

Publicis Groupe · New York City · $75,050 (stated in the posting)

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As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most – business outcomes. We’re a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation.

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.

Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible.

As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.

How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.

Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.

Open - We value diverse perspectives and new ways of working.

Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.

If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.

Let's shape the future together.

Overview:

Ad Operations continues to thrive due to our expertise in trafficking digital ad campaigns, combating Ad fraud, and connecting various platforms. We're an individual who has a passion for technology, possesses a curious mindset, can work collaboratively and independently, and prefers a proactive approach over a reactive one.

The Manager, Advertising Operations is integral to the team, overseeing the implementation of digital campaigns, including ad trafficking and tagging. They also play a key role in designing, developing, and executing campaign operational processes in collaboration with both internal and external contacts to ensure that digital media plans meet expectations.

• Lead campaign execution and oversee process evolution in partnership with Associate Directors and Managers, ensuring operational excellence and scalable workflows.
• Oversee activation of digital campaigns across display, video, social, mobile, gaming, and programmatic channels, ensuring accuracy, efficiency, and alignment with media strategy.
• Lead strategic conversations with clients and media teams around technology integrations, finding opportunities to improve efficiency, enhance data quality, and enable advanced capabilities.
• Oversee the trafficking process across the team, ensuring accuracy and consistency in campaign setup, including ownership of complex implementations such as Floodlight tags, DMP integrations, network configurations, and advanced tracking solutions.
• Drive operational excellence by establishing effective methods, improving workflows, and proactively finding opportunities to increase efficiency, scalability, and quality across campaign execution.
• Partner with Ad Tech leadership to design and implement standardized processes, QA frameworks, and governance to minimize errors and ensure consistent execution across accounts.
• Serve as the primary point of contact for troubleshooting technical issues, collaborating directly with media teams, creative agencies, platform partners, and vendors to resolve customer concerns efficiently.
• Act as a Subject Matter Expert and inspiring leader across ad technology platforms, providing mentorship to internal teams and contributing POVs on new technologies, industry trends, and platform capabilities.
• Manage and mentor Analyst and Senior Analysts, providing coaching, technical guidance, and professional development to strengthen team capabilities and ensure high-quality output.
• Coordinate work across multiple clients, ensuring consistent execution, sharing guidelines across teams, and driving standardization and continuous improvement across accounts.
• Use AI to streamline repetitive Ad Ops work such as campaign trafficking, validating tags/configurations, and identifying setup errors before campaigns launch, allowing the Manager to focus more on exceptions and troubleshooting
• Leverage AI to flag anomalies or potential delivery issues across campaigns, supporting faster identification of problems with pacing, tracking, or campaign configuration
• Use AI to reduce manual reporting and repetitive operational work, helping Managers spend more time interpreting campaign results, coordinating across teams, and improving overall workflow efficiency

• 3-5 years of experience in digital media (agency or publisher side)
• Experience with training and development, as the role involves both doing your work and supporting others on the team in their pursuit of excellence
• Experience with digital platforms –knows the ins-and-outs of second-and third-party vendors, ad servers of all stripes (display, video, social, mobile), Tag Management Systems (GTM, Adobe, Signal, etc.), and/or VVF vendors (viewability, verification, and fraud prevention)
• Our clients are primarily Google CM360, Flashtalking, and Innovid users, so please tell us about your ad server experience especially in self-service capacity. Also don’t be shy about your expertise with floodlights, rich media, etc.
• Knowledge/experience with Google Marketing Platform and Mobile Measurement Platforms like Branch, Appsflyer, Firebase, and Kochava
• Experience with Conversion API implementation across different social platforms
• Skills in QA’ing ad tags and conversion tags in a browser environment or tag diagnostic tool are key
• Proficient in Microsoft Office suite, particularly PowerPoint and Excel

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

#LI-JL2

• Lead campaign execution and oversee process evolution in partnership with Associate Directors and Managers, ensuring operational excellence and scalable workflows.
• Oversee activation of digital campaigns across display, video, social, mobile, gaming, and programmatic channels, ensuring accuracy, efficiency, and alignment with media strategy.
• Lead strategic conversations with clients and media teams around technology integrations, finding opportunities to improve efficiency, enhance data quality, and enable advanced capabilities.
• Oversee the trafficking process across the team, ensuring accuracy and consistency in campaign setup, including ownership of complex implementations such as Floodlight tags, DMP integrations, network configurations, and advanced tracking solutions.
• Drive operational excellence by establishing effective methods, improving workflows, and proactively finding opportunities to increase efficiency, scalability, and quality across campaign execution.
• Partner with Ad Tech leadership to design and implement standardized processes, QA frameworks, and governance to minimize errors and ensure consistent execution across accounts.
• Serve as the primary point of contact for troubleshooting technical issues, collaborating directly with media teams, creative agencies, platform partners, and vendors to resolve customer concerns efficiently.
• Act as a Subject Matter Expert and inspiring leader across ad technology platforms, providing mentorship to internal teams and contributing POVs on new technologies, industry trends, and platform capabilities.
• Manage and mentor Analyst and Senior Analysts, providing coaching, technical guidance, and professional development to strengthen team capabilities and ensure high-quality output.
• Coordinate work across multiple clients, ensuring consistent execution, sharing guidelines across teams, and driving standardization and continuous improvement across accounts.
• Use AI to streamline repetitive Ad Ops work such as campaign trafficking, validating tags/configurations, and identifying setup errors before campaigns launch, allowing the Manager to focus more on exceptions and troubleshooting
• Leverage AI to flag anomalies or potential delivery issues across campaigns, supporting faster identification of problems with pacing, tracking, or campaign configuration
• Use AI to reduce manual reporting and repetitive operational work, helping Managers spend more time interpreting campaign results, coordinating across teams, and improving overall workflow efficiency

• 3-5 years of experience in digital media (agency or publisher side)
• Experience with training and development, as the role involves both doing your work and supporting others on the team in their pursuit of excellence
• Experience with digital platforms –knows the ins-and-outs of second-and third-party vendors, ad servers of all stripes (display, video, social, mobile), Tag Management Systems (GTM, Adobe, Signal, etc.), and/or VVF vendors (viewability, verification, and fraud prevention)
• Our clients are primarily Google CM360, Flashtalking, and Innovid users, so please tell us about your ad server experience especially in self-service capacity. Also don’t be shy about your expertise with floodlights, rich media, etc.
• Knowledge/experience with Google Marketing Platform and Mobile Measurement Platforms like Branch, Appsflyer, Firebase, and Kochava
• Experience with Conversion API implementation across different social platforms
• Skills in QA’ing ad tags and conversion tags in a browser environment or tag diagnostic tool are key
• Proficient in Microsoft Office suite, particularly PowerPoint and Excel

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