Measurement and Performance Intelligence Manager
Publicis Groupe · Kuala Lumpur
Overview
The Measurement & Performance Intelligence Manager is responsible for ensuring measurement and performance intelligence deliverables across campaign reporting periods (start, mid, end), Monthly and Quarterly Business Reviews and ad hoc reporting are delivered in a complete, accurate and timely manner.
Working closely with regional planning teams, local markets, and biddable activation specialists, this role connects campaign delivery with measurement strategy and performance analysis — that strengthen future planning and activation decisions across One Mars AMEA.
This role contributes to the regional campaign intelligence hub in Kuala Lumpur for campaign reporting and dashboard delivery across AMEA.
Responsibilities
Campaign Reporting & Performance Intelligence
- Own the regional campaign reporting engine and ensure reliable, timely delivery across markets.
- Manage the the end-to-end delivery of recurring and ad hoc campaign reporting across AMEA markets and ensuring that reports are accurate, consistent, and delivered on schedule.
- Maintain clear reporting calendars, service expectations, quality checks, and escalation paths.
- Submit tickets to feedback on data quality issues across reporting tools and follow up on issue resolution with Data Governance and Media Ops team to ensure data integrity.
- Maintain campaign performance datasets, reporting workflows, documentation, and version control.
- Work with planning and biddable teams to translate campaign data into clear insights and recommendations that inform optimization and future planning decisions.
Insights & Strategic Recommendations
- Data preparation for regional reporting in senior client presentation, for example monthly, quarterly or strategic updates.
- Identify trends, patterns, and opportunities across markets and campaigns to support performance improvement.
- Identify trends, patterns, and growth opportunities within datasets across markets and channels.
- Translate campaign and marketing performance data into actionable insights that influence campaign strategy, targeting, and investment decisions.
- Craft executive-ready narratives that connect marketing performance to business outcomes.
Stakeholder and team partnership
- Serve as the day-to-day regional point of contact for campaign reporting and performance intelligence.
- Partner with regional and local planning teams to embed insights into reporting.
- Work with activation teams to identify in-flight optimization to be covered in reporting.
- Collaborate with measurement colleagues so campaign reporting supports wider effectiveness frameworks.
- Manage priorities transparently and communicate risks, dependencies, and trade-offs early.
- Coach analysts and contribute to capability building across the regional network.
Leadership attributes
- Operationally disciplined and accountable for high-quality delivery.
- Curious and analytical, with the ability to move from data to diagnosis and exploring AI capabilities to improve work efficiencies.
- Clear and concise in written, visual, and verbal communication.
- Collaborative across markets, disciplines, and levels of seniority.
- Calm under pressure and proactive in surfacing risks and solutions.
Qualifications
- 5-7 years of experience in media analytics, campaign reporting, business intelligence, or performance marketing analytics.
- Strong knowledge of digital campaign data and reporting across search, social, programmatic, commerce, and video channels.
- Advanced capability in at least one visualization platform such as Power BI, Tableau, Looker Studio, or Datorama.
- Working knowledge of campaign taxonomy, tagging, platform data, data pipelines, and quality assurance.
- Demonstrated ability to turn complex data into clear insights and recommendations.
- Experience supporting multiple markets or regional stakeholders in an agency or matrixed organization.
- Strong project management, communication, and stakeholder management skills.
- Comfort working with ambiguity, competing priorities, and fast-moving delivery requirements.
Additional information
Our employee benefits package comprises the following:
- 👉 Generous leave entitlements, including birthday leave, rest day and family care leave.
- 👉 Office closure for World Mental Health Day 10th October.
- 👉 Additional Company closure for all 4 major festive Celebrations
- 👉 Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
- 👉 Life and personal accident insurance and group hospitalization and surgery.
- 👉 A hybrid working schedule and with Friday disconnects.
- 👉 Rest Relax & Recharge - office closure last week of December every year.
- 👉 Phone Allowance
Campaign Reporting & Performance Intelligence
- Own the regional campaign reporting engine and ensure reliable, timely delivery across markets.
- Manage the the end-to-end delivery of recurring and ad hoc campaign reporting across AMEA markets and ensuring that reports are accurate, consistent, and delivered on schedule.
- Maintain clear reporting calendars, service expectations, quality checks, and escalation paths.
- Submit tickets to feedback on data quality issues across reporting tools and follow up on issue resolution with Data Governance and Media Ops team to ensure data integrity.
- Maintain campaign performance datasets, reporting workflows, documentation, and version control.
- Work with planning and biddable teams to translate campaign data into clear insights and recommendations that inform optimization and future planning decisions.
Insights & Strategic Recommendations
- Data preparation for regional reporting in senior client presentation, for example monthly, quarterly or strategic updates.
- Identify trends, patterns, and opportunities across markets and campaigns to support performance improvement.
- Identify trends, patterns, and growth opportunities within datasets across markets and channels.
- Translate campaign and marketing performance data into actionable insights that influence campaign strategy, targeting, and investment decisions.
- Craft executive-ready narratives that connect marketing performance to business outcomes.
Stakeholder and team partnership
- Serve as the day-to-day regional point of contact for campaign reporting and performance intelligence.
- Partner with regional and local planning teams to embed insights into reporting.
- Work with activation teams to identify in-flight optimization to be covered in reporting.
- Collaborate with measurement colleagues so campaign reporting supports wider effectiveness frameworks.
- Manage priorities transparently and communicate risks, dependencies, and trade-offs early.
- Coach analysts and contribute to capability building across the regional network.
Leadership attributes
- Operationally disciplined and accountable for high-quality delivery.
- Curious and analytical, with the ability to move from data to diagnosis and exploring AI capabilities to improve work efficiencies.
- Clear and concise in written, visual, and verbal communication.
- Collaborative across markets, disciplines, and levels of seniority.
- Calm under pressure and proactive in surfacing risks and solutions.
- 5-7 years of experience in media analytics, campaign reporting, business intelligence, or performance marketing analytics.
- Strong knowledge of digital campaign data and reporting across search, social, programmatic, commerce, and video channels.
- Advanced capability in at least one visualization platform such as Power BI, Tableau, Looker Studio, or Datorama.
- Working knowledge of campaign taxonomy, tagging, platform data, data pipelines, and quality assurance.
- Demonstrated ability to turn complex data into clear insights and recommendations.
- Experience supporting multiple markets or regional stakeholders in an agency or matrixed organization.
- Strong project management, communication, and stakeholder management skills.
- Comfort working with ambiguity, competing priorities, and fast-moving delivery requirements.