Associate Director E-Commerce

Publicis Groupe · Mumbai

Company description

The Director – E-Commerce will lead and scale Performics India’s E-Commerce and Retail Media practice, driving growth, innovation, and excellence across marketplaces, quick commerce, and emerging retail media networks. This role is responsible for setting the strategic vision, owning P&L performance, strengthening client partnerships, and building a high-performing, future-ready team aligned with Performics’ performance-first philosophy. The role will work closely with marquee Indian and global brands, platform partners, and internal capability teams to deliver measurable business outcomes.

Overview

Strategic & Business Leadership
• Define and lead the E-Commerce strategy and roadmap across marketplaces, retail media, and
quick commerce for a set of key clients.
• Partner with senior client stakeholders to drive long-term growth, innovation, and business
impact.
• Stay ahead of industry trends across Retail Media Networks, automation, AI, and platform
evolution, translating them into scalable solutions.

Identify emerging opportunities across platforms, formats, and technologies.
Demonstrate thought leadership by developing and presenting client industry/market research

findings, e-commerce search trends, e-commerce growth areas, new models to consider and
relevant case studies.

Building strategic annual plans and ensuring effective presentations and delivery of the same.
Handling P&L activities and mentoring the team.
Be the thought leader and solution expert for e-commerce.

Client Growth, Business Growth & Partnerships

Own senior client relationships and act as a trusted strategic advisor.
Lead growth agendas including account expansion, innovation roadmaps, and strategic pilots.
Drive incremental revenue through upsell, cross-sell, and expansion of services.
Support new business pitches and contribute to agency-wide growth initiatives.
Ensure delivery excellence, client satisfaction, and retention.

Media & Performance Excellence
• Ensure best-in-class execution across Amazon, Flipkart, Nykaa, Myntra, Blinkit, Zepto, Swiggy
Instamart, and emerging retail media networks.
• Partner closely with these platforms to deliver client objectives, drive innovation and A/B testing
on new platform features and maximize efficiency.
• Lead adoption of automation and data solutions (e.g., Pacvue, Amazon Marketing Cloud, 1DS,
Gobblecube, Shelf Analytics, Data Dashboards etc.).

Drive operational efficiency through automation, tools, and scalable processes.
Champion performance measurement frameworks focused on growth, efficiency, and

incrementality.
• Partner with Analytics, Tech, and Product teams to scale proprietary solutions.
Team Leadership & Capability Building
• Build, mentor, and inspire high-performing teams across E-Commerce strategy, media,
analytics, and operations.

Create clear career paths, succession plans, and capability frameworks.
Foster a culture of ownership, collaboration, and continuous improvement.
Address talent challenges proactively through structure, coaching, and engagement.

Cross-Functional Collaboration
• Work closely with Search, Social, Programmatic, Analytics, Tech, and Creative teams to deliver
integrated performance solutions.
• Collaborate with global Performics and Publicis teams to drive best practices and innovation.
Key Success Metrics

E-Commerce revenue growth and profitability.
Client satisfaction, retention and growth.
Media efficiency and performance outcomes (ROAS, CAC, Incrementality)
Adoption of automation and data-led solutions.
Team engagement, retention, and leadership depth.

Responsibilities

Key Attributes

Strategic thinker with strong commercial acumen.
Deep understanding of E-Commerce & Retail Media ecosystems (especially India market).
Strong leadership, communication, and stakeholder management skills.
Comfortable operating in a fast-paced, high-growth environment.
Curious, future-focused, and innovation-led mindset.

Qualifications

Qualifications & Experience
• 8-10+ years of experience in performance marketing, digital media, or e-commerce, with at
least 5+ years in a senior leadership role.

Strong hands-on expertise across E-Commerce and Retail Media platforms.
Proven experience owning P&L and driving profitable growth.
Track record of building and scaling high-performing teams.
Experience working with large enterprise clients and FMCG / Beauty / Retail brands preferred.
Strong data, analytics, and performance mindset.

Key Attributes

Strategic thinker with strong commercial acumen.
Deep understanding of E-Commerce & Retail Media ecosystems (especially India market).
Strong leadership, communication, and stakeholder management skills.
Comfortable operating in a fast-paced, high-growth environment.
Curious, future-focused, and innovation-led mindset.

Qualifications & Experience
• 8-10+ years of experience in performance marketing, digital media, or e-commerce, with at
least 5+ years in a senior leadership role.

Strong hands-on expertise across E-Commerce and Retail Media platforms.
Proven experience owning P&L and driving profitable growth.
Track record of building and scaling high-performing teams.
Experience working with large enterprise clients and FMCG / Beauty / Retail brands preferred.
Strong data, analytics, and performance mindset.

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