Customer Category Manager- Temp Contract ( 6 + 6 months)
PepsiCo · Madrid
Overview
Customer Category manager is responsible to set the strategical category agenda for Snacks, Beverages & Gazpacho for key customers in Modern Trade.
This role is a maternity leave cover contract for 6 months, with the potential for another 6 months extension.
The Category Manager has to achieve sustainable category growth by translating PepsiCo’s strategic priorities and Big Rocks into customer-specific strategies and category plans, while ensuring flawless execution of category projects and action plans.
Acting as a trusted advisor, the Category Manager builds and maintains long-term customer relationships, leveraging shopper, consumer and market insights from multiple data sources to identify growth opportunities, develop actionable recommendations and influence category decisions.
Responsibilities
- Category Development: Lead Strategic Category management projects with the customer selling the growth possibilities and achieving concrete results: increase category space, capture assortment opportunities, shelf organization according to shopper, additional space and promotional effectiveness and deliver actionable insights for Shopper Marketing.
- Customer Engagement: Strategic category cooperation with these TOP customers to deliver sustained category growth by working directly with customer or indirectly with sales partners to present category plans, reviews and opportunities. Also, lead the WCCE Agenda content for the retrailer: Discoveries, T2T, selling stories…
- Activation & Planning: Develop category recommendations to drive sales and maximize profitability. Design and present strong Selling Stories customized by customer/channel highlighting customer and market data, as well as recent shopper or consumer insights to drive business results and transformation in the retailers.
- Performance Analysis: Provides, proactively and reactively, retail marketing mix solutions to the customer, track & analyze KPIs, identify improvement opportunities and implement corrective actions to support continuous growth.
- Cross-Functional Collaboration: Partner closely with Sales, Perfect Store, Insights and Marketing to integrate consumer, shopper, category and customer learning into category strategies, activations, innovation projects and commercial plans.
- Market Trends Monitoring: Use of insights and analysis in Customer meetings to review fundamentals that identify opportunities to maximize sales and profits for Category and PepsiCo brands & stay informed about industry trends, consumer preferences, and competitor activities.
Qualifications
- Bachelor’s degree in business, retailing, management, sales or marketing.
- Fluent English
- Min. Experience: 8 years in catman, trade marketing, insights, marketing or sales
- Knowledge of and experience with syndicated data including POS, Panel and/or Retailer shopper data.
- Proficiency in Microsoft Office Suite (Excel, Power Point, Word) and other relevant applications.
- Strong analytical, critical-thinking and customer-centric mindset, with the ability to translate data into actionable business recommendations.
- Excellent communication, presentation and storytelling skills, simplifying complex informations and clearly articulating business implications and opportunities.
- Category Development: Lead Strategic Category management projects with the customer selling the growth possibilities and achieving concrete results: increase category space, capture assortment opportunities, shelf organization according to shopper, additional space and promotional effectiveness and deliver actionable insights for Shopper Marketing.
- Customer Engagement: Strategic category cooperation with these TOP customers to deliver sustained category growth by working directly with customer or indirectly with sales partners to present category plans, reviews and opportunities. Also, lead the WCCE Agenda content for the retrailer: Discoveries, T2T, selling stories…
- Activation & Planning: Develop category recommendations to drive sales and maximize profitability. Design and present strong Selling Stories customized by customer/channel highlighting customer and market data, as well as recent shopper or consumer insights to drive business results and transformation in the retailers.
- Performance Analysis: Provides, proactively and reactively, retail marketing mix solutions to the customer, track & analyze KPIs, identify improvement opportunities and implement corrective actions to support continuous growth.
- Cross-Functional Collaboration: Partner closely with Sales, Perfect Store, Insights and Marketing to integrate consumer, shopper, category and customer learning into category strategies, activations, innovation projects and commercial plans.
- Market Trends Monitoring: Use of insights and analysis in Customer meetings to review fundamentals that identify opportunities to maximize sales and profits for Category and PepsiCo brands & stay informed about industry trends, consumer preferences, and competitor activities.
- Bachelor’s degree in business, retailing, management, sales or marketing.
- Fluent English
- Min. Experience: 8 years in catman, trade marketing, insights, marketing or sales
- Knowledge of and experience with syndicated data including POS, Panel and/or Retailer shopper data.
- Proficiency in Microsoft Office Suite (Excel, Power Point, Word) and other relevant applications.
- Strong analytical, critical-thinking and customer-centric mindset, with the ability to translate data into actionable business recommendations.
- Excellent communication, presentation and storytelling skills, simplifying complex informations and clearly articulating business implications and opportunities.