Campaigns Marketing Manager
Thomson Reuters · Mexico City
Job Description
As a Campaigns Marketing Manager, Reuters Agency, you will plan and deliver integrated, audience-led marketing campaigns across digital channels and live experiences. You will develop campaigns across email, organic and paid social, paid search, webinars, industry events, trade shows, content marketing, and Reuters Agency web pages.
You will manage global programmes across regions and throughout the marketing funnel, from audience acquisition and lead capture through nurture, conversion, retention, and advocacy. The role requires strong campaign management, analytical, project-management, and stakeholder-management capabilities, along with the ability to coordinate concurrent initiatives across global teams.
You will work closely with global Sales, Product Marketing, Editorial, Digital, and Events teams to build, activate, and measure omnichannel campaigns that strengthen engagement, generate qualified demand, and contribute to commercial goals.
Key Responsibilities
In this opportunity as a Campaigns Marketing Manager, Reuters Agency, you will:
- Develop Integrated Campaigns: Develop and execute end-to-end integrated marketing campaigns aligned with audience, brand, pipeline, and revenue objectives.
- Build Multi-Channel Campaign Plans: Create campaign plans across email, organic and paid social, paid search, webinars, content, website, and live events, ensuring consistent messaging and effective channel sequencing.
- Lead Industry Event Marketing: Lead the marketing of Reuters participation in industry events and trade shows, including audience targeting, pre-event promotion, lead capture, on-site brand activation, and post-event nurture.
- Promote Reuters-Owned Events: Plan and promote Reuters-owned events and webinars in partnership with internal stakeholders, supporting audience strategy, registration journeys, speaker and content promotion, attendee communications, and follow-up campaigns.
- Develop Campaign Content: Create campaign content and creative briefs in collaboration with subject-matter experts, Editorial, Design, and external partners to produce assets for different audiences and stages of the buyer journey.
- Manage Website and Landing Page Content: Manage campaign landing pages and relevant Reuters Agency website content. Coordinate updates, apply SEO and user-experience best practices, and improve conversion journeys.
- Manage Marketing Funnel Activity: Manage marketing activity from lead generation through nurture and retention, using segmentation, personalization, and marketing automation to increase engagement and conversion.
- Measure Campaign Performance: Measure campaign, webinar, content, website, and event performance. Analyze funnel metrics and translate results into recommendations for optimization.
- Manage Campaign Delivery: Manage campaign budgets, schedules, agencies, suppliers, and third-party partners to ensure high-quality delivery on time and within budget.
- Partner with Sales Teams: Work closely with Sales teams on audience priorities, lead follow-up, pipeline attribution, and feedback loops to improve marketing effectiveness.
- Monitor Market Activity: Monitor industry trends and competitor activity, test new approaches, and share best practices across the wider Marketing team.
Required Qualifications
You're a fit for the role of Campaigns Marketing Manager, Reuters Agency, if you have the following required qualifications:
- 5+ years of experience in campaign management or digital marketing roles, preferably within a B2B SaaS environment.
- Demonstrated expertise in multi-channel digital marketing strategies and customer journey optimization.
- Strong analytical skills, with the ability to derive actionable insights from data.
- Proficiency in marketing automation tools, CRM systems, and analytics platforms.
- A creative mindset and interest in content creation and the media industry.
- Excellent project-management, stakeholder-management, and communication skills, with the ability to manage concurrent campaigns, events, and deadlines across global teams.
- Full professional proficiency in written and spoken English, with the ability to communicate clearly and work effectively with stakeholders across regions, cultures, and time zones.
- Bachelor's degree in Marketing, Digital Marketing, or a related field.
- Please note that this is not a people management position; it is an individual contributor role.
Preferred Qualifications
- Advanced degree in Marketing, Digital Marketing, or a related field.
- Relevant professional certifications.
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What’s in it For You?
- Hybrid Work Model: We’ve adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.
- Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
- Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
- Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
- Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
- Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
- Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
About Us
Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.
We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.
As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.
We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here.
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More information about Thomson Reuters can be found on thomsonreuters.com
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