Manager - Loyalty Event & Communication
Galaxy Entertainment Group · Macau
Position Summary
The Manager, Event & Communication is responsible for planning, administration and logistics for both large- and small-scale Player events & promotions for Mass and Premium Mass Market from ideation to on-site managements and post-event analysis. This individual should have a love for event management, provide outstanding customer service, be an enthusiastic, high energy professional, and be able to build relationships with internal and external constituents.
Primary Responsibility
- Lead the planning and execution of hosted player events & promotions, sponsorships and other marketing activities.
- Work closely with internal stakeholders to achieve the player events & promotions' goals and objectives in line with the advertising thematic directions.
- Conduct Research, analyze and monitor financial, technological, and demographic factors so that market opportunities may be capitalized on.
- Follow the annual budget and administer that budget in a responsible manner.
- Plan and oversee the player events & promotions, manage all aspects of on-site production to successfully execute the Casino Marketing programs.
- Work with the key operational departments to ensure that player events & promotions are communicated through the resort in an effective manner.
- Identify effective Communication channels to advertise the promotional messages.
- Work closely with design on development and delivery of creative assets for print materials to brand the player events & promotions.
- Propose new ideas and make recommendations to improve player events & promotions.
- Provides direction and monitors ongoing execution and development of regular reports.
- Analyze the results of player events & promotions to ensure their efficacy.
- Consistently offer professional, friendly and engaging service.
- Other projects and responsibilities may be added at the Senior Manager’s discretion.
Requirements
- Bachelor’s degree required; or equivalent combination of education and experience.
- Minimum 3-4 years event management and marketing experience.
- Enhanced interpersonal communication and social skills and negotiation ability.
- Proficiency in English, Cantonese and Mandarin
- Solid knowledge of Microsoft Office products
- Strong time management, Managerial, Organisational, Multi-task and Problem Solving skills
- Self-motivation with the ability to generate new events and promotions idea
- Willing to work overtime, and during weekends and holidays
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