Marketplace Advertising Manager
Staples · Framingham
Staples is business to business. You’re what binds us together.
Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to internal communications and loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.
The Marketplace Advertising Manager is a strategic role responsible for driving sales on key platforms including Amazon, Walmart, Target, and other channels through effective product and keyword research, online advertising, and SEO optimization. This role involves managing budgets and ensuring the growth of return on ad spend (ROAS) in line with key performance indicators (KPIs). The Advertising Manager will oversee the development and execution of advertising campaigns, ensuring alignment with the company’s business strategy.
What you will be doing:
- Develop and execute advertising strategies that support sales and growth goals across Amazon, Walmart, Target, Google, and other emerging marketplace platforms.
- Create, manage, and optimize PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display.
- Conduct product, keyword, competitor, and market research to improve advertising performance and product discoverability.
- Apply SEO best practices and benefit-driven keyword content to optimize product listings and search rankings.
- Monitor campaigns using Excel, Tableau, Amazon Analytics, AI tools, and other reporting solutions; translate findings into actionable recommendations.
- Manage advertising budgets and allocation decisions to maximize ROAS, profitability, and achievement of KPIs.
- Build operating models for internal teams and external partners that clarify engagement, performance expectations, and accountability.
- Partner with analytics teams to align advertising, purchasing, content, assortment, and keyword strategies.
- Assess and manage third-party service providers and maintain productive external partnerships.
- Stay current on platform algorithms, advertising tools, marketplace changes, customer behavior, and industry trends.
- Present advertising strategies, investment needs, performance results, and recommendations to senior leaders and stakeholders.
- Provide guidance and mentorship to junior team members and foster collaboration and continuous improvement.
What You Bring to the Table:
- Strong analytical skills and the ability to turn complex advertising and marketplace data into clear actions.
- Strategic thinking and the ability to build long-term advertising plans aligned with sales and business goals.
- Deep curiosity about eCommerce platforms, customer search behavior, marketplace trends, and advertising technology.
- Budget ownership and sound judgment when balancing growth, profitability, and return on ad spend.
- Clear written and verbal communication skills, including the ability to influence stakeholders and present performance insights.
- An adaptable, collaborative approach and the ability to work independently across internal teams and external partners.
- Experience collaborating with internal stakeholders, agencies, vendors, or third-party service providers.
What’s needed: Basic Qualifications:
- Bachelor's degree in Marketing, Advertising, Business Administration, or equivalent work experience.
- 5+ years of progressively responsible experience in digital advertising, including experience focused on eCommerce or marketplace platforms.
- Experience managing PPC campaigns on Amazon, Walmart, Google, or similar marketplace platforms.
- Experience conducting keyword research and applying SEO best practices to product listings or eCommerce content.
- Experience analyzing advertising performance and preparing reports using Excel, Tableau, Amazon Analytics, or similar tools.
Preferred Qualifications:
- Master's degree in Marketing, Business Administration, or a related field.
- Experience with Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
- Google Ads, Amazon Ads, or another relevant advertising platform certification.
We Offer:
- Inclusive culture with associate-led Business Resource Groups
- Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
- Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!
The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity. In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation.
Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.