Director, Public Relation
Coupang · Taipei
Company Introduction
Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.
Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Oversea” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.
We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”
Role Overview
The Director will join the core leadership team of Coupang’s Taiwan Communications department serving as both a key communications advisor to local leadership and the strategic lead for Taiwan Retail Public Relations. In this high-visibility role, you will shape Coupang’s commercial narrative, elevate our retail brand presence, protect corporate reputation, and manage proactive media relations across Taiwan’s fast-moving retail ecosystem.
Operating in a high-growth environment, this leader will blend senior strategic vision with direct operational execution, establishing integrated communications strategies that highlight customer selection, value, delivery innovation, and market impact.
What You Will Do
Communications Leadership & Strategy
- Serve as a senior member of the Taiwan communications leadership team, helping to set strategic direction for Coupang’s presence in Taiwan.
- Provide high-level communications counsel to Taiwan executive leadership on market positioning, retail messaging, brand reputation, and industry issues.
- Help build scalable communications frameworks to support brand awareness and evolving market dynamics.
Retail PR & Commercial Storytelling
- Lead the strategy and execution for Retail PR in Taiwan, driving proactive consumer PR campaigns that showcase Coupang’s retail excellence, product assortment, logistics speed, and value proposition.
- Establish and nurture high-level relationships with key retail, business, consumer, technology, and trade media outlets across Taiwan.
- Drive creative consumer-facing campaigns, category milestone announcements, peak shopping event narratives (e.g., promotional campaigns, seasonal launches), and merchant success stories.
Issues, Crisis & Reputation Management
- Proactively monitor, evaluate, and mitigate reputational risks affecting retail operations, customer service, supply chain, and competitive positioning.
- Design and deploy rapid-response protocols and crisis communications strategies in close alignment with global PR, legal, compliance, and operational leadership.
- Manage delicate issues to ensure clear, consistent, and trust-reinforcing communication.
Stakeholder & Cross-Functional Alignment
- Align retail communications programs with broader corporate messaging, public policy, sustainability initiatives, and employer brand strategy.
- Partner seamlessly with marketing, commercial/category management, supply chain operations, legal, and regional PR teams to drive cohesive, integrated campaigns.
- Ensure Taiwan market insights and retail nuances are prominently represented in regional and global communications planning.
Team & Agency Management
- Help lead, mentor, and grow a dedicated communications team while directing PR agency partners in Taiwan to achieve measurable business outcomes.
- Co-manage annual budget allocation, campaign performance metrics, and media measurement frameworks for Taiwan PR initiatives.
Basic Qualifications
- 15–20 years of experience in public relations, corporate communications, media relations, or strategic communications, with proven leadership experience.
- Strong background in Retail, E-Commerce, Consumer Products (FMCG), or Consumer Tech PR, with a track record of driving impactful consumer storytelling and media coverage.
- Deep knowledge of the Taiwan media ecosystem, digital/social influencer landscape, consumer trends, and regulatory environment.
- Proven crisis communications expertise, with experience handling high-profile consumer, product, or operational issues under pressure.
- Full professional fluency (written and spoken) in both Mandarin and English.
Preferred Qualifications
- Experience leading communications within a matrixed, fast-paced multinational organization or top-tier global agency.
- Demonstrated ability to influence C-suite executives and matrixed cross-functional partners.
- History of successfully launching consumer campaigns, retail partnerships, or scaling local PR operations during period of high growth.
Recruitment Process and Others
Recruitment Process
- Application Review - Job Fit Interview - Focus Interview – Offer
- The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
- Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.
Details to Consider
- This job posting may be closed prior to the stated end date for application if all openings are filled.
- Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
- Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.