Integrated Digital Marketing Manager
Quad/Graphics · United States · $100,000–$110,000 (stated in the posting)
QuadMed is looking for an Integrated Digital Marketing Manager to join our team. This is a remote role.
GENERAL PURPOSE OF JOB
The Integrated Digital Marketing Manager will build and lead QuadMed’s digital marketing capabilities, integrating strategy, technology, creative, and analytics to drive qualified demand and measurable business growth.
This entrepreneurial, hands-on role requires a strategic builder who can establish scalable infrastructure, challenge conventional approaches, and own strategy from development through execution and results. Success requires technical expertise, exceptional judgment in prioritizing competing initiatives, resourcefulness, and the ability to influence stakeholders and demonstrate measurable business impact to executive leadership.
KEY RESPONSIBILITIES
- Establish and lead QuadMed's digital marketing roadmap, infrastructure, and operating standards. Manage HubSpot, WordPress, analytics, and integrations while building scalable capabilities, improving marketing operations, and prioritizing initiatives that deliver near-term impact and support long-term business growth.
- Develop and execute full-funnel campaigns across paid media, SEO, social, email, and events targeting employers, HR leaders, brokers, and consultants. Own digital budgets and channel performance, driving qualified demand, improving conversions, and increasing marketing contribution to the sales pipeline through measurable results.
- Build connected customer journeys, landing pages, automated nurture programs, and conversion experiences. Apply testing, segmentation, and performance insights to improve engagement, lead quality, and campaign effectiveness.
- Leverage advanced AI tools, automation, and emerging technologies to streamline marketing workflows, content creation, design, and reporting. Develop and implement scalable solutions that deliver measurable improvements in efficiency, productivity, and marketing effectiveness.
- Design and produce high-impact board decks, C-suite presentations, Sales materials, and internal town halls, combining advanced PowerPoint expertise, visual storytelling, and polished executive-level design to communicate complex information clearly and effectively.
- Establish performance dashboards and reporting standards, analyze results, and present actionable recommendations to executive leadership. Drive clear prioritization, stakeholder alignment, and adoption of more effective marketing tools, processes, and strategies.
JOB REQUIREMENTS
Appropriate education and/or experience may be substituted on an equivalent basis
Education:
- Bachelor's degree in Marketing, Communications, Business, Design, or a related field, or equivalent experience.
Experience:
- Minimum seven (7) years of progressive digital and growth marketing experience spanning digital infrastructure, integrated campaigns, creative execution, and performance optimization.
- Experience in healthcare marketing preferred; experience in employer-sponsored healthcare targeting HR/CHRO leaders, benefits brokers, and consultants also preferred.
- Proven results in multichannel demand generation, budget management, conversion optimization, and marketing attribution.
- Demonstrated success building automated workflows and applying AI and emerging technologies to improve marketing effectiveness.
Knowledge, Skills & Abilities:
- Required hands-on expertise in HubSpot Marketing Hub, WordPress, Google Analytics 4, and Marq or comparable templating platforms such as Canva.
- Advanced HubSpot capabilities across automation, lead scoring, segmentation, reporting, and CRM integrations.
- Advanced AI proficiency, including the ability to leverage automation and emerging technologies to improve marketing effectiveness and operational efficiency.
- Expertise in account-based marketing, A/B testing, attribution, and AI-powered search visibility.
- Advanced PowerPoint and executive presentation design skills, with a strong command of visual storytelling and executive communications.
- Strong understanding of digital marketing infrastructure, integrated campaigns, demand generation, conversion optimization, and marketing performance measurement.
- Entrepreneurial mindset with exceptional organizational and prioritization skills, sound judgment, and the ability to independently evaluate competing demands, focus on high-impact initiatives, and drive results in a fast-paced environment.
- Demonstrated ability to build new capabilities, influence stakeholders, align priorities, and deliver measurable results.
- Proven ability to work effectively with diverse populations and a demonstrated commitment to fostering an inclusive workplace.
Employees can be expected to be paid an annualized salary range of $100,000 - $110,000, based on variations in knowledge, skills, experience, and market conditions.