Senior Product Manager – Digital Clients: Growth & Expansion
LIQID Investments · Berlin
Your Role
As Senior Product Manager – Digital Clients (f/m/d) you own the complete growth loop for LIQID's digitally-led clients: from a newly created lead to the first investment, and from there to the next top-up, the second portfolio and the next product. Acquisition and expansion sit in one team with one mandate, so you build a single growth system instead of handing clients over at the funnel's end. LIQID is hybrid by design: for this segment the experience is digital-first, and you decide precisely where a human touch from our advisors accelerates conversion or growth – and where it doesn't.
What you'll do
End-to-End Segment Ownership: Own the digital client lifecycle from Lead → Signup → Checkout → First Investment → Activation → Expansion. You define the segment's North Star and KPI tree across conversion and expansion – lead-to-funded conversion, time to fund, time to first top-up, multi-product rate, share of wallet – and you are accountable for net new money from the segment, not for a single funnel stage.
Lead Conversion & Onboarding Experience: Design and optimize the journeys that turn leads into funded clients – lead nurturing, signup, onboarding and checkout – together with Product Design, Marketing and Sales. You shape the first-product strategy – which entry offer converts which persona – and make sure the brand promise and premium positioning carry through every step that builds trust and drives conversion.
Digital Up- & Cross-Sell: Turn first-time investors into multi-product clients: top-ups and savings plans, second portfolios, additional account types and access to new asset classes such as private markets. You find natural product sequences through path and cohort analysis, build the in-product moments and lifecycle campaigns that convert them, and prove impact with causal measurement rather than correlation stories.
Hybrid Where It Pays Off: Define when a human touch turns a hesitant prospect into a client or a single-product client into a long-term relationship – callback offers at checkout drop-off, advisor triggers at wealth thresholds, and a clean handover to our Private Wealth team as clients grow. Every human touchpoint is designed, triggered and measured, not left to chance.
Thought Leadership with Hands-on Mentality: Act as Product Manager and Product Owner for a cross-functional team of Engineering, Design and Product Ops, working closely with Marketing and Sales. Y ou build on shared onboarding and banking infrastructure owned by our platform teams, prioritize transparently by impact and effort – which also means saying no – and grow into the thought leader for digital wealth growth at LIQID.
What you bring
Background: 7+ years in Product Management or Growth for digital consumer products, with ownership of both conversion and monetization or expansion outcomes. FinTech, WealthTech, banking or subscription businesses are a strong plus.
Growth & Analytical Depth: Hands-on with funnel, cohort and LTV analysis. You define metrics before you build, establish baselines, can query data yourself, and know the difference between a significant result and a lucky one.
Technical & AI Fluency: Experience working with product analytics and CRM data. You are comfortable discussing architecture and API trade-offs with engineers and use AI tooling to prototype, analyze and ship faster.
Domain Curiosity & Client Empathy: Genuine interest in investing and capital markets, and an understanding that converting someone to invest a significant share of their wealth is a trust decision, not an impulse purchase.
Communication & Language: Fluent in German and English, able to align Product, Design, Engineering, Marketing and Sales around one growth agenda and to represent your roadmap credibly toward leadership. Drive & Motivation: Comfortable in fast-paced, high-ownership scale-up environments. Y ou want to own outcomes, not backlogs, and you are excited to build the growth engine of a digital-first wealth manager in an AI-native product organization.
What we offer
Diversity: Flat hierarchies and cultural openness make you an integral part of our diverse team of international talents from day one.
Flexibility: We don’t complicate your life. You’ll find the right balance with flexible work models, working hours, and remote work options. 28 days of vacation and two additional days off on December 24 and 31 ensure you have ample time to unwind.
Appreciation: You’ll help shape the future of digital wealth management with us in an innovative, multi-award-winning company on a growth trajectory, with high market relevance and plenty of space for your ideas.
Development: We support your personal and professional growth with an annual development budget up to €1,500. Additionally, at the start of your tenure at LIQID, you’ll receive high-quality equipment, including a MacBook, headphones, and a display.
Smart Money: As a LIQIDian, you'll enjoy attractive terms for our investment strategies, a monthly lunch allowance, and exclusive discounts with various providers.
Well-being: Regional organic products keep you fit in the office, and our health initiatives or Health Assistance Program go far beyond that.
What happens next
An excellent candidate, experience and transparency are our top priorities in the interview process. The different stages help us understand how a potential collaboration could look.
Initial Call with our Talent Partner: A casual introduction and discussion to align your expectations with the role.
Video Call with Head of Product: You will learn more about the performance expectations and specific role requirements from our leadership team.
Take-home Assessment with live Presentation round: A take home task, followed by a 90-minute live session with two team members.
In-Person Meeting: You will meet some team members onsite, tour our office and sit down with our Head of Product to discuss final alignments.
About us
We are LIQID, one of the fastest-growing fintechs in Europe. Our purpose is to provide creators, entrepreneurs, and thinkers shaping our future with access to the same opportunities as the world’s most successful investors while balancing the demands of people, planet, and profit.
We offer our clients financial peace of mind through exceptional, curated investment solutions – ranging from the world’s best private equity and venture funds to award-winning wealth management solutions. All delivered via an intuitive digital experience with outstanding personal support. With over €4 billion in assets, we are backed by leading investors from the digital, private equity, and wealth management space, including LGT, Toscafund, HQ Trust, and Project A.
LIQID is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, age, religion, gender, ethnicity, national origin, disability, or any other characteristic protected by equal opportunity laws.