Director, Strategic Engagements
Pacvue · United States · $140,000–$165,000 (stated in the posting)
About Us:
Pacvue is the leading Commerce Media OS, powering over $12B in advertising spend across 100+ global retail media networks including Amazon, Walmart, Target, Kroger, Instacart, Criteo, and CitrusAd. Powered by industry-leading AI and real-time data, Pacvue enables over 70,000 brands and agencies to maximize advertising performance, drive incrementality, and expand reach across the commerce universe from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide excluding China. Combined with Helium 10’s SMB solutions, Pacvue delivers the industry’s most comprehensive platform for businesses of all sizes.
At Pacvue and Helium 10, great careers don’t just happen — they’re built. Here, you’ll rise as an industry leader, push the boundaries of innovation, own your journey, and thrive as part of an inclusive global community that’s redefining the future of commerce.
About the role:
We are looking for a client-centric leader and retail media strategist with a proven track record of demonstrating ownership, building advertising strategies, and delivering results. The ideal candidate owns the full strategic relationship with their clients and leads a team of account management professionals, using Pacvue's platform and data to drive growth, surface opportunities clients might otherwise miss, and set the advertising strategy that guides execution across retail media platforms. Candidates must have a passion for retail media, creative problem-solving, and a "learn and be curious" mindset. This position requires strong communication skills in order to gain alignment with senior leaders in pursuit of solutions to complex business problems, and at times will require hands-on execution of media across various retail media platforms. Day to day, this includes overseeing paid search and display media strategies for various retailers, providing annual and ongoing budget recommendations to help clients achieve their business objectives, designing and highlighting operational KPIs or opportunities that impact advertising effectiveness, and developing the people on your team. This team owns some of our most complex and highest-value accounts, spanning both enterprise brands and agency-managed clients.
Responsibilities:
- Fully own the strategic client relationship by providing best in class account management, building trust and transparency with enterprise brands and agencies, and delivering results against joint business objectives, serving as a trusted advisor to client stakeholders up to executive leadership
- Lead, manage, and develop a team of account management professionals to deliver against clients' business objectives, including coaching, performance feedback, and career development
- Develop strategic growth plans for complex, multi-retailer accounts, gain client alignment, and ensure the team fully executes against the aligned upon approach
- Drive the client test & learn calendar and ensure the team is always bringing new ideas to the client
- Provide strategic oversight of retail media strategies, including paid search and display, to drive traffic, conversion, and organic search ranking improvement, stepping in hands-on when needed
- Develop annual budget recommendations, allocate across campaigns and retailers, and build an annual marketing calendar incorporating key drive periods including relevant macro and micro seasons, new product launches, and client media calendars
- Leverage Pacvue technology to manage budget pacing, communicate with client on trends and pacing, and deliver results within client budget thresholds
- Measure efficacy of the strategy through regular reporting against core retail media KPIs and ad-hoc audits to identify areas for refinement
- Oversee weekly and monthly retail media performance reports, analyze category trends, measure advertising and total sales, identify account trends, and perform competitive benchmarking across the client's product portfolio
- Champion the use of Amazon Marketing Cloud (AMC) and third-party measurement tools to evaluate performance, optimize strategies, and deliver advanced insights to clients
- Highlight incremental sales opportunities to clients through participation in retailer programs, additional promotional opportunities, and retail readiness recommendations to improve operational KPIs
- Maximize retailer share, revenue, and profitability for clients while integrating client's internal objectives such as driving innovation or key items or product lines
- Create strategic retail media plans for new product launches, including recommendations for retail readiness across core KPIs
- Lead executive-level business reviews and strategic presentations with client leadership and Pacvue management
- Serve as a subject matter expert and escalation point for complex client situations, partnering cross-functionally with Product, Sales, and Support teams to drive resolution
- Contribute to the Pacvue product by providing input and recommendations on new features and functionality, and showcase the power of Pacvue's technology by delivering on client objectives and contributing to industry training & education programs
- Act as a leader on the team through knowledge sharing with the broader Pacvue organization
- Identify and champion opportunities to streamline processes and build repeatable workflows, including through the use of AI tools, to improve team efficiency and client outcomes
- Responsible for reporting, analysis and communication with Pacvue and client management teams
Skills & Qualifications:
- 8+ years of relevant experience in retail media
- Previous enterprise level account management experience is a must
- Previous experience in people management, coaching, and developing others is strongly preferred
- The ideal candidate will be a self-starter, demonstrate ownership, work collaboratively, be transparent, and be action and results oriented
- Proven success managing complex paid search and/or paid display strategies across retail media platforms such as Amazon, Walmart, Target, Instacart, or similar
- Experience working with enterprise brands and agencies to deliver measurable results at scale
- Proven track record in relationship building and managing senior-level client stakeholders
- Proven industry expertise, passion for mentorship, and ability to teach and motivate others
- Demonstrate an in-depth understanding of how the Amazon marketplace and flywheel works, and how retail media, sales, and operations work together; similar knowledge of other retail media network algorithms is a plus
- Expertise in using measurement tools like AMC and third-party platforms to optimize media performance
- Previous product management, project management, financial analysis, and negotiation experience is a plus
- Proven success in driving results and implementing ideas in a fast-paced environment
- Works efficiently and is always looking to streamline processes and workflows
- Excellent organizational, communication, and presentation skills
- Strong analytical skills, and the ability to take large data sets and extract actionable recommendations, are a must
- Experience using AI to expedite or build new workflows (Claude, ChatGPT, etc)
- Moderate to advanced Excel and PowerPoint skills are a must
Benefits:
- Flexible Paid Time Off
- Paid Holidays and Floating Holidays
- Medical, Dental, Vision, FSA, HSA with employer contribution, Life Insurance and Pet Insurance
- 401k with Employer Match
- Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
- Paid Parental Leave
- Company-subsidized membership to Wellhub and Peloton
- Fertility and family-building information platform through Carrot
The annual base salary range for this position is $140,000-$165,000 USD. The actual salary will vary depending on the applicant’s experience, skills, and abilities as well as internal equity and market data for their location. This position is also eligible for an additional annual bonus compensation through one of Pacvue’s highly attractive incentive plans, full details will be
Pacvue is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.