Vice President, Media Channels and Insights
Red Bull · Santa Monica
Red Bull Media Network/House is the premium communications, multi-platform and content production arm within Red Bull North America, on a mission to inspire consumers with beyond the ordinary stories. Both direct-to-consumer and through partnerships with US and global media leaders/companies.
- The VP of Media Channels and Insights serves as a strategic leader responsible for driving the performance, growth, and innovation of all US owned and operated media channels while leveraging data-driven insights to maximize audience engagement, project ambitions and business impact. This executive role within the Red Bull Media Network and US marketing team requires a visionary media and marketing leader who can balance creative excellence with commercial performance across a diverse portfolio of digital, social, broadcast, and emerging media platforms.
- This role within Red Bull North America, is accountable for leading the teams who manage the US social media channels, the US owned channels (redbull.com and Red Bull TV) and the US media insights and data that drive the over Red Bull Media Network department. This role also drives the strategy for the overarching US programming plan, distribution and channel strategy. This role drives broader education on these topics across US marketing teams.
This role is responsible for building consumer interaction through these channels – reach, frequency, engagement, and length of interaction – with the goal of creating the world’s best content, media products, experiences and word of mouth, driving brand love and can love through deep memory structures.
This role supports the wider US marketing organization by driving media expertise and innovation across the channels and insights departments, ensuring Red Bull North America’s national and regional marketing teams are always at the forefront of the media industry.
This role is based out of out Santa Monica office 4 days a week.
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