Senior Product Manager, Apple Store Online
Apple · Location Cupertino · $175,500–$311,700 (stated in the posting)
- Senior Product Manager, Apple Store Online
- Cupertino, California, United States
- Sales and Business Development
- Submit Resume
- Summary
- Posted:
- Oct 17, 2026
- Role Number:
- 200689990-0836
- Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.
Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.
- Apple is looking for an experienced Product Manager to join the Apple Store Online Product Team to lead some of Apple Retail’s most significant growth initiatives. This team is responsible for building seamless, personalized, and innovative digital commerce experiences and capabilities for all our online customers.
- This is a technical role that links between business, design, and engineering to bring to life incredible products for our customers.
- Description
- As a member of the ASO Product team, you will develop product strategies, identify opportunities, and design solutions that set the standard for Apple’s initiatives and represent the future of digital retail. This role will require significant partnership with teams across Apple, including Apple Store Online teams, Marketing, Operations, Marcom, Finance, and various Engineering teams. Success in this role will include delivering timely and seamless omni-channel experiences for our customers.
- Responsibilities
- Develop multi-year strategies, roadmaps, and plans to achieve business objectives.
- Drive product discovery, requirements, and delivery of new capabilities.
- Communicate ideas, plans, and program status to senior partners and executives.
- Contribute to an inclusive environment through respecting each others' differences and having the curiosity to learn.
- Minimum Qualifications
- 7+ years of product management experience in e-commerce, including direct leadership of complex projects or programs end-to-end
- Experience building multi-year technical roadmaps that align feature, capability, and platform investments to business priorities
- Deep technical proficiency, with the ability to contribute to solution design and architecture decisions that produce extensible, operationally scalable experiences or platforms
- Proven ability to take high-level concepts through the full product lifecycle — from ideation to detailed planning to delivery — with systematic rigor at each stage
- Experience partnering across business, engineering, and design, with a track record of synthesizing complex information into clear narratives that drive alignment and progress
- BA/BS in Computer Science or a technical degree, or equivalent relevant professional experience
- Preferred Qualifications
- Experience driving strategic programs from planning through execution and launch, managing cross-functional dependencies, timelines, and risks
- Experience defining and delivering customer experiences in one or more of the following domains:
- Agentic: Track record of shipping LLM-powered products in digital commerce at scale, including experience partnering with ML Engineering teams and managing the operational changes AI adoption requires while maintaining privacy-first practices.
- Affordability: Experience defining and delivering customer experiences related to Affordability programs, subscriptions, or payments such as loyalty/upgrade and/or financing programs.
- Delivery and Fulfillment: Experience defining and delivering customer experiences related to Delivery and Fulfillment programs across all physical and digital channels.
- Personalized Shopping Experience: Experience designing and delivering personalized experiences, including incorporating the latest generative AI capabilities, with familiarity with Apple OS frameworks, AI toolkits, and Human Interface Guidelines.
- Ability to lead significant digital transformations, including adopting new technology platforms and defining operational processes
- Proven ability to translate complex information into concise, and compelling narratives appropriate for different stakeholders, fostering alignment across all organizational levels
- Exceptional communicator and collaborator who aligns perspectives, drives accountability, and influences across matrixed teams without direct authority
- Pay & Benefits
- At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $175,500 and $311,700, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligibl