Area Commercial Director – Greater China

Four Seasons · Singapore

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About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.         

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

The Area Commercial Director for Greater China is responsible for driving commercial strategy, revenue growth, and market share across the Greater China portfolio (including Mainland China, Hong Kong & Macau). This role ensures alignment with global and regional objectives while tailoring strategies to local market dynamics.

The incumbent also serves as the conduit between Corporate and the on-property field teams. In collaboration with the Area Senior Vice President, Hotel Operations, the Area Commercial Director is accountable for overseeing and driving commercial performance and compliance within their portfolio of properties. The Area Commercial Director reports to the VP Commercial APAC and works in a collaborative way with all members of the APAC Regional Committee.

This role will be a Hybrid working model, which will require 3 days per week in the Four Seasons Corporate Office located in Hong Kong.

Responsibilities:

Strategic Leadership: 

• Develop and execute the commercial strategy for Greater China in alignment with APAC and global priorities. 

• Identify growth opportunities and lead market entry or expansion initiatives. 

Revenue & Performance Management: 

• Deliver revenue, profitability, and market share targets for the region. 

• Monitor KPIs and implement corrective actions to ensure performance goals are met. 

• Participate in forecast and P&L reviews, follow up and achieved desired outcome 

• Participate in focus hotels and operations reviews as established 

Customer & Partner Engagement: 

• Build and maintain strong relationships with key customers, partners, and stakeholders. 

Team Leadership & Development: 

• Lead, mentor, and develop a high-performing team of commercial directors across multiple markets. 

• Foster a culture of collaboration, accountability, and continuous improvement. 

Market Intelligence & Insights: 

• Analyse market trends, competitive landscape, and consumer behaviour to inform strategy. 

• Provide actionable insights to senior leadership for decision-making. 

Cross-Functional Collaboration: 

• Work closely with APAC Regional Commercial Team, Operations, Finance, and other functions to ensure seamless execution of commercial plans. 

Hotel Openings & Pre-Opening Commercial Readiness: 

• Lead commercial planning and execution for new hotel openings in North Asia, ensuring pre-opening strategies drive awareness and bookings. 

• Collaborate with development and operations teams to position new properties effectively in the luxury market. 

Competencies 

• Champion of Operational Excellence:  Has deep commercial business acumen. Creates and delivers effective and efficient commercial operational processes and services balancing unique business needs with consistency and economies of scale. Ensures focus on operational excellence and leverages technology to efficiently deliver quality data and results. 

• Strategic Problem Solver: easily navigates between the development long-term strategy and short-term tactical needs required to deliver business and people goals. 

• Analytical & Data Driven: Highly credible and able to assess and distil analytical information.  Excellent commercial acumen with ability to drive data-based decision making throughout the portfolio. 

• Strategic Partner & Stakeholder Manager:  has strong commercial acumen and understanding of business goals.  Partners with key corporate functional leaders to bring operational opportunities to light, and to solve escalated operational issues. Abilities to leverage supporting disciplines is key. 

• Excellent Communicator and Change Agent:  Highly skilled in all modes of communication with ability to communicate clearly and concisely. Understands the value of diverse input from everyone in the organization and can leverage all internal and external stakeholders to achieve results and positive change. 

• Engaged Team Leader: Leads a team of Regional Vice Presidents with the support of team members to deliver operational results while managing multiple priorities with lean resources in dynamic and ever-changing environment; fosters resilience, continuous improvement and growth mindset within the team while keeping keen focus on balance between People, Product and Profit. 

Professional qualifications: 

• Proven track record of delivering revenue growth and managing multi-hotel commercial teams in the luxury hospitality industry. 

• Strong negotiation, analytical, and strategic thinking skills. 

• Excellent spoken and written communication skills in English and Chinese Mandarin. 

Education: 

Bachelor’s Degree preferred; concentration preferred in related area (Marketing, Revenue, Hospitality Management) 

Experience: 

10+ years of commercial leadership with increasing responsibility within Commercial with at least 5 years’ experience of Regional Director of Commercial experience. 

Travel: 

25% to 30% 

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