B&W CBD Dcom Lead cum 1UL dCom CBD Champion
Unilever · Ho Chi Minh City
1. dCom CBD Lead role:
Strategic Leadership & Performance Management
- Accountability for dCom Top-line GMV target and bottom-line target by customer
- Defining the "Go-to-Market" strategy for Pure Players (Shopee, Lazada), Social Commerce (TikTok Shop)
- Leading Joint Business Planning (JBP) with customer to secure strong partnership, exclusive visibility and
commercial support.
• Establish and strengthen partnership with key customer to ensure Unilever B&W core advantage and benefit
Commercial & Operational Excellence
• Leading sales annual to monthly planning & operation process with enabler/customer to deliver business
objective and platform operation.
- Ownership for campaign package / bidding with clear objective to deliver customer J2BDs & ROAS
- Develop Self-livestream model and minitor daily performance & optimization with MCN / inhouse team to
deliver GMV and ROAS targeted with right model for pureplay vs socom
• Deploy the promotional calendar (Double Day, Payday, Brand Day) with KA team while maintaining price integrity
across platforms.
- Develop process to monitor and tracking for gift / sampling deliver to e-distributor and to end user
- Develop store operation scorecard to ensure perfect execution and Service level
- Cross functional working with CSP, Demand Creation, Demand Planning in S&OP to ensure stock availability,
on-site activities
Data-Driven Digital Marketing
• Digital dasboard automation (Orion, Perfect Store Online): develop and leverage internal digital dasboard to
optimize real time dcom peformance
• CRM & Loyalty: Leveraging consumer data to drive repeat purchases and increase Customer Lifetime Value.
Team Leadership & Capability development
• Build, lead, and develop a high-performing dCommerce KA team with clear customer strategy and partnership
relationship and enhance dCOM knowledge, skills, and execution capabilities
• Working closely with CSP (Customer strategy and planning) team to build forecast accuracy and Affiliate team to
build Livestreaming / video model
• Strong engagement and connection with BU team (Demand creation, Media, Finance) to provide customer and
market feedback to enhance BU agenda
2. 1UL CBD Champion role:
• Driving 1UL CBD agenda to for JBP negotiation with customer to ensure 1UL advantage and key benefit, 1UL
trade term with enabler / e-distributors for annual / quarterly planning
• Develop 1UL digitilazation roadmap including tool / tech development, processes to enhance operational
efficiency and shopper experience
• Leading & facilitate monthly cross BU dCom agenda to update I&O, progress & solution advisory to dCom lead &
BU lead
3. Key performance indicators (KPIs)
- Total dCOM sales value (GMV/TO) & growth target
- Market share in dCOM channel x Category
- Trade term & trade spend ROI for CBD investment buckets (display package, self-livestream)
- Digital shelf metrics (availability, content accuracy, visibility)
- Successful negotiation & execution of Joint Business Plans with platforms
- Team capability and engagement scores
4. Qualifications & Experience requirement:
• Minimum 7-10 years of experience in FMCG or Retail, with at least 3 years in senior dCommerce leadership
roles.
- Proven track record of developing and executing dCommerce strategies delivering strong commercial results.
- Strong leadership, strategic thinking, and negotiation skills.
- Excellent understanding of dCommerce platforms, digital marketing, and shopper behavior.
- Experiences from platforms such as Shopee, TTK is a plus. Experiences Beauty retail category is a plus
- Bachelor’s degree in Business, Marketing, or related field; MBA is an advantage.
5. Competencies:
- Strategic leadership & visioning
- Commercial & financial acumen
- Digital & eCommerce expertise
- Team leadership & talent development
- Influencing & stakeholder management
- Data analysis & insights-driven decision making
- Change management & innovation
6. Team size and partnering:
- Lead BW CBD dCom KA team with 4 direct report + 1 direct report for 1UL roles
- Closely work with Customer strategy and Affiliate planning team
- Lead contracted external agencies/service providers/expertise depending on strategic needs and demands
- Work closely with BU cross function teams in B&W and cross BU dCom lead (PC & HC)
- Close engagement, interaction with other department leads
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.