Competitive Intelligence Lead for OPS Enterprise Print Portfolio

HP · Seongnam-si

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Description -

Job Summary
HP is seeking a highly analytical and strategic Competitive Intelligence (CI) Lead to lead competitive intelligence activities for the Enterprise print portfolio. This position will serve as the primary source of competitive and industry intelligence, enabling informed portfolio, product, and go-to-market decisions across HP's Enterprise Print business.

The successful candidate will translate market and competitive insights into actionable recommendations, influence product and portfolio strategy, and provide thought leadership on competitor positioning, product launches, pricing, technology trends, and customer needs. This role requires a blend of market analysis, technical understanding, business strategy, and executive communication skills.

Responsibilities
Competitive Intelligence Leadership

• Serve as the primary competitive intelligence lead for HP's Enterprise Print portfolio.
• Monitor and analyze competitor product launches, technology roadmaps, pricing strategies, channel activities, and market positioning.
• Identify emerging market trends, disruptive technologies, competitive threats, and growth opportunities.
• Deliver actionable competitive insights and strategic recommendations that influence portfolio, product, and go-to-market decisions.
• Support long-term roadmap planning through competitive forecasting and industry trend analysis.

Portfolio & Product Strategy Support

• Partner with Product Management teams to identify competitive gaps and differentiation opportunities.
• Support business case development with competitive, market, and customer insights.
• Assess product competitiveness across features, value propositions, pricing, service models, solutions, and total customer value.
• Provide strategic input into future product requirements, investment priorities, and portfolio planning activities.

Competitive Lab Leadership

• Provide overall leadership of HP's competitive lab for Enterprise print portfolio located at HPPK.
• Define and maintain the competitive testing strategy, priorities, and product evaluation roadmap across Enterprise Print products and competitors.
• Establish, improve, and govern testing methodologies, benchmarking processes, data quality standards, and reporting practices.
• Lead competitive product evaluations and benchmarking activities to assess device performance, customer experience, security, manageability, serviceability, sustainability, and total cost of ownership.
• Ensure lab resources, tools, processes, and best practices effectively support product development, portfolio strategy, sales enablement, and executive decision-making.

Executive Communications & Cross-Functional Leadership

• Create executive dashboards, competitive updates, battlecards, benchmarking reports, and strategic insights presentations.
• Present findings and recommendations to senior leadership, Product Management teams, and regional stakeholders.
• Collaborate closely with Product Management, Product Marketing, R&D, Finance, Sales, Operations, and regional business teams.
• Build strong relationships with field organizations to gather competitive intelligence and customer feedback.
• Leverage internal and external data sources to maintain a comprehensive view of the competitive landscape and drive organizational alignment.

Education & Experience Recommended

• Bachelor's degree in Business, Marketing, Engineering, Economics, Data Analytics, or related field.
• Typically 7+ years of experience in Competitive Intelligence, Product Management, Product Marketing, Strategy, Consulting, or related functions.
• Proven ability to analyze complex market and competitive information.
• Strong business acumen and strategic thinking capabilities.
• Excellent written and verbal communication skills.
• Experience creating executive-level presentations and recommendations.
• Advanced analytical and storytelling capabilities.

Preferred Qualifications

• MBA or advanced business degree.
• Experience in office printing, imaging, managed print services, or adjacent technology industries.
• Understanding of enterprise procurement, workflows, and customer requirements.
• Knowledge of pricing analysis and market modeling.
• Experience conducting competitive benchmarking and product evaluations.
• Familiarity with IDC, Quocirca, Keypoint Intelligence, Open Brand, Gartner, and other industry research sources.

Knowledge & Skills

• Competitive intelligence methodologies
• Market research and analytics
• Executive communications and storytelling
• Pricing and profitability analysis
• Product positioning and value proposition development
• Data visualization and insight generation
• Cross-functional leadership and influence

Success Measures

• Delivery of actionable competitive insights influencing portfolio decisions.
• Increased organizational awareness of competitive threats and opportunities.
• High-quality executive reporting and strategic recommendations.
• Improved competitive positioning of Enterprise Print products.
• Effective partnership with Product Management, Product Marketing, and Sales teams.
• Timely identification of market shifts, disruptive technologies, and emerging competitors.

Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

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Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"

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