Head of Consumer Data Activation (CRM, Retail Media) Prague, Czechia
L'Oréal · Prague
Hello, we’re L’Oréal, We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.
A Day in the Life
Reporting to the Chief Digital Media Officer in Prague, you will champion a data-driven consumer activation approach to drive audience strategy and execution for DDX and Retail Media. Your key mission responsibilities will include:
- First Party (1P) Acquisition & CRM: Scale sustainable 1P acquisition (Qualifio, Lead Gen) to hit addressable targets, accelerate rich data profiling (skin/hair types), and design personalized O+O engagement journeys.
- Second Party (2P) Data Partnerships: Expand the 2P roadmap, segmentations, and custom audiences with major eRetailers utilizing Data Clean Rooms (LiveRamp Safe Haven).
- Retail Media Excellence: Drive the retail media strategy via AdTech platforms (Criteo, CitrusAd) for onsite/offsite programmatic campaigns, manage agency partnerships, and support Joint Business Partnerships (JBPs).
- Governance & Budget: Oversee the annual DDX budget, manage external partners, and serve as the Data Privacy Champion.
- Professional working proficiency in English (fluency in Czech, Slovak, or Hungarian is an advantage).
We Are Looking For
- Min 5-8 years Hands-on retail Media & AdTech experience: Deep understanding of eRetailer AdTech platforms (e.g., Criteo, CitrusAd), programmatic campaigns (onsite and offsite) and CDP (customer data platform)
- Strategic & Analytical Leader: Proven ability to implement long-term audience activation strategies, analyze CRM/media performance, and optimize attribution models.
- Lifecycle Champion: Highly skilled at translating behavioral data into targeted CRM triggers that drive Customer Lifetime Value (CLV).
- Collaborative Influencer: Exceptional communicator who effortlessly guides cross-functional teams and senior stakeholders.
What’s In It For You
- A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
- Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
- An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
- A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference
Who We Are
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.
Today, L’Oréal includes over 9k experts in beauty tech, digital, data and e-comm and is constantly growing. Championing Beauty Tech, we invent the beauty of the future while becoming the company of the future.
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.