Senior Product & Technical Marketing Manager – Fusion Design (EMEA)

Autodesk · EMEA · €77,000–€112,200 (stated in the posting)

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Position Overview

We are seeking an experienced product and technical marketing professional with a mechanical design and engineering background to support and expand the Fusion design portfolio in EMEA. Autodesk Fusion brings CAD, CAM, CAE, PCB, PDM, and PLM together on one cloud platform at a price that puts professional tools within reach of every engineer and every shop. EMEA is home to some of the world’s most demanding design and manufacturing customers, and they don’t buy generic messaging. They buy from people who understand their workflows, their tools, and their constraints.

You will own messaging and positioning for Fusion design in the region, develop technical assets, and produce enablement content that empowers our go-to-market teams to win against entrenched incumbents such as SolidWorks, Inventor, Onshape, NX, and Creo. This role requires someone who has worked as an engineer or designer, understands how products are modeled, simulated, documented, and released to manufacturing, and can translate technical capabilities into compelling business value. Ideal candidates will bring an experimentation mindset and continuously find ways to use AI to scale themselves and the team.

Responsibilities

Product Marketing

• Own the Autodesk Fusion design story and point of view for EMEA, including AI-enabled design workflows, adapting the global narrative to regional segments, industries, and competitive dynamics, and feeding what you learn back into the global story.

• Define and articulate messaging and positioning for Fusion design across parametric and direct modeling, assemblies, simulation, generative design, electronics, data management, and the connected design-to-manufacture workflow.

• Spend real time with customers. Run discovery conversations with mechanical engineers, industrial designers, and shop owners across the region, then turn their pain points, language, and objections into messaging, campaigns, and enablement.

• Monitor the competitive landscape and build competitive intelligence and positioning, including win/loss signal that you bring back to product, global PMM, and regional sales.

• Develop go-to-market strategies in collaboration with product management, sales, and Campaigns, Demand Gen, and Growth Marketing teams to drive adoption. Co-own the outcomes: you succeed when their funnels convert.

• Lead regional launches end to end: localized messaging, field and partner enablement, events, and post-launch adoption. Turn each release into a demand-generating moment, not just an announcement.

• Create enablement materials including presentations, solution one-pagers, competitive comparisons, battlecards, and case studies.

• Partner with the channel and strategic partner ecosystem across EMEA to drive adoption and awareness.

• Partner with industry strategy and product management teams to ensure alignment with market needs.

Technical Marketing 

• Build technical assets such as demos, reference workflows, videos, and blogs showcasing Fusion’s design capabilities, from first sketch through simulation, drawings, and handoff to manufacturing.

• Run hands-on competitive evaluations. Build the same part or assembly in Fusion and in competing tools, and document where Fusion wins, where it doesn’t, and what that means for positioning. Turn the results into comparison assets that hold up to engineering scrutiny.

• Validate new workflows and features before release to ensure accurate technical storytelling, and give product management a clear read on how each feature will land with EMEA customers.

• Develop out-of-the-box, ready-to-run technical demos that field teams and partners can deliver without you.

• Deliver and support technical presentations at internal and external events, such as Autodesk University and regional industry conferences.

• Collaborate with product teams to highlight differentiators and competitive advantages.

AI-Driven Workflows

• Build and maintain AI-powered workflows that scale product and technical marketing, such as call-transcript and win/loss analysis, competitive release monitoring, messaging testing pipelines, and research synthesis.

• Maintain the custom GPTs, Claude projects, and skills your team uses day to day. Show us what you built and what it changed.

Qualifications 

• A degree in mechanical engineering or a closely related field, or equivalent hands-on experience as a practicing engineer or designer.

• 5+ years of experience in mechanical design or engineering roles, such as product design, design engineering, or applications engineering, with hands-on use of a CAD tool in real projects.

• Strong technical experience with Fusion or another major CAD platform (SolidWorks, Inventor, NX, Creo, CATIA, Solid Edge, or Onshape). You understand parametric versus direct modeling and can explain why the difference matters to a customer. Ideal candidates will have knowledge of competitive CAD tools.

• Familiarity with simulation, generative design, electronics design, CAM, or PDM/PLM is a plus, along with the curiosity to learn the rest.

• Proven experience in product marketing and technical marketing within software or engineering technology. If your background is in solutions engineering, applications engineering, or technical sales, show us the positioning, enablement, or launch work that demonstrates product marketing aptitude and ambition.

• You’ve shaped positioning and messaging, tested it with real customers, and iterated until it resonated. You don’t ship copy you haven’t validated.

• Strong ability to communicate technical concepts to both technical and business audiences.

• Skilled in creating engaging multimedia content (video, demos, infographics).

• Demonstrated experience building AI workflows beyond the chat window, such as agents, automated analysis, or custom GPTs and skills your team relies on.
• Fluent in the EMEA market and comfortable with multi-country, multi-language GTM. English is required; German, French, or another major European language is a plus.

How We’ll Measure Success

• Messaging that resonates with EMEA customers, is adopted by field and partners, and shows up in win rates.

• Technical content, demos, and comparisons that field teams use and that hold up when customers test them.

• A steady flow of customer insight that changes global positioning, campaigns, or roadmap priorities.

• Regional launch and campaign outcomes (activation, adoption, and pipeline influenced), measured jointly with Campaigns, Demand Gen, and Growth.

• AI-driven workflows that shorten the time from customer or competitor signal to updated positioning and enablement.

Why Join Us? 

Fusion is a strategic growth area for Autodesk, and EMEA is a market we’re actively building. In this role, you will shape how we tell the story of connected design and manufacturing workflows and help customers move from first concept to finished product on one platform. 

Learn More

About Autodesk

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.

When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

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