SAINT LAURENT Stage Social Media Engagement

Kering · Paris

Summary

ABOUT SAINT LAURENT

Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury prêt-à-porter in a 1966 collection called ‘Rive Gauche’, synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the sociocultural landscape.
In 1999, the luxury goods division of the Kering Group acquired Yves Saint Laurent and, under the creative direction of Anthony Vaccarello since April 2016, continues to position the house at the summit of the luxury universe.

Job Description

ROLE:

Content Strategy Management:

Assist with daily tasks, including creation and scheduling of social media content across multiple platforms with regional teams in Greater China, Japan, Korea, and Thailand, ensuring global and regional alignment with strategic objectives, and budget follow-up.
Assist with preparation of presentations and recommendations for social media & SCRM projects.
Collaborate with image/marketing/production/VIP/media team to ensure smooth project execution and timely delivery of tasks.

Community Monitoring:

Stay updated on the latest trends, technologies, and best practices in social media.
Provide weekly updates to the team on industry trends, emerging technologies, and best practices.
Support pitches by conducting competitive analysis and secondary research to inform strategy and creative development.
Track sentiment and feedback to gauge audience perceptions and sentiment towards the brand or campaigns.

Analytics:

Generate bi-weekly reports on social media performance across various platforms worldwide.
Provide insights and proposals based on identified needs to improve social media performance.
Conduct competitive analysis to benchmark the brand's social media performance against industrypeers and identify opportunities for differentiation.
By fulfilling these responsibilities, you will contribute to the overall success of the social media team by staying informed, providing valuable insights, and supporting project management efforts.

Profile

Higher education (Baccalaureate + 5 years) with a specialization in Digital Marketing
Proven experience with social media management in APAC
Organized, with strong writing and analytical skills as well as a true spirit of synthesis
Naturally autonomous, proactive, and dynamic, able to integrate perfectly into a team
Creative, with a strong ability to develop proposals and to synthesize information
Able to manage your priorities and adapt to planning constraints
Proficient with the use of Tableau, FIGMA and the Microsoft package is highly preferred
Strong communicator able to express yourself with ease in English and another popular language (written and oral)

Intership to meet in January 2027.

Job Type

Student (Fixed Term) (Trainee)

Start Date

2027-01-04

Schedule

Full time

Organization

Yves Saint Laurent SAS

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