BOUCHERON Digital & Media Executive

Kering · Seoul

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Summary

Job Description

About us

Created by Frédéric Boucheron in 1858, Maison Boucheron has evolved through four generations of direct descendants. A visionary designer and the very first of the great contemporary jewelers to open a boutique on Place Vendôme, Boucheron still embodies absolute excellence in Jewelry, High Jewelry and Watchmaking today. The Boucheron style, free and daring, never ceases to invent the classics of tomorrow.

Role

The Digital & Media Executive supports the Media Manager in driving brand elevation through robust media communication strategies. Designed to build strong brand equity and reinforce brand positioning in the field, this role acts as a dedicated strategic support—assisting in overall media planning, executing campaigns with precision, and ensuring rigorous operational alignment.

A core focus of this role is delivering in-depth data analysis and deriving actionable insights to empower strategic decision-making. The Digital & Media Executive is a highly analytical, detail-oriented individual responsible for monitoring performance, synthesizing complex digital metrics, and evaluating campaign effectiveness. Working closely with internal teams and agency partners, this position ensures seamless media rollout while providing the solid data foundation needed to continuously optimize the brand’s media presence.

The main objective is to empower brand positioning and strategic media management through meticulous execution, deep performance analysis, and insight-driven media reporting.

Responsibilities ;

1. Media Strategy & Planning Support :

• Assist the Media Manager in developing and executing overall media strategies aligned with global priorities and local marketing goals.
• Support overall media planning across paid and owned channels to enhance brand equity and market positioning.
• Monitor industry trends and media innovations to identify new opportunity channels and media touchpoints.
• Collaborate closely with media agency partners to align on campaign objectives, media briefs, and execution timelines.

2.  Media Execution & Campaign Management

• Lead day-to-day media execution, ensuring flawless delivery across online & offline.
• Manage workflow efficiency with agency partners, ensuring assets, landings and tagging parameters are implemented accurately.
• Support coordinating media schedules, campaign rollouts, and ad verification processes to maintain brand safety and execution quality.
• Lead Local Social Platform communication & local contents creation with the agency.
• Proactively track campaign performance and partner with the team manager to optimize action plans.

3. Data Analytics, Insight & Performance Reporting

• Track and evaluate core media KPIs, performance metrics, and digital ROAS across all active campaigns.
• Conduct deep-dive post-campaign analysis with agency to derive actionable strategic insights for upcoming media strategy iterations.
• Analyze competitor media activities, SOV, and industry benchmarks to provide strategic context to management.
• Prepare comprehensive monthly and campaign-level reporting decks, transforming raw media data into executive-ready reports.

4. Budget & Administrative Management

• Assist in tracking monthly media expenditures, ad spends, and overall media budget allocation.
• Manage administrative workflow for procurement, including issuing POs, agency billing, and vendor payment follow-ups through internal systems.
• Maintain accurate records of media contracts, insertion orders (IOs), and financial reconciliation documents.

5. Cross-Functional Collaboration

• Work closely with internal teams (Marketing Communication, Retail, Marketing) to ensure cohesive media messaging across all customer touchpoints.
• Coordinate with asset creation agency to ensure media-ready assets are delivered on time and according to platform specifications.
• Share regular digital media updates and performance key takeaways with cross-functional stakeholders.

Who you are:

• Prefer Degree in Communication, Marketing, or related fields.
• Minimum 5 years of experience in media communication or media agency, preferably within luxury.
• Strong command of the luxury media ecosystem, with well-established insight on luxury market industry.
• Proven ability and experience on media execution, report & data analysis
• Hands-on expertise in managing media & social agencies.
• Highly structured and detail-driven, able to manage multiple priorities simultaneously while maintaining precision and speed of execution
• Proficient written and spoken English.

Why work with us?

Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background. 

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