BOUCHERON Assistant PR&Event Manager

Kering · Seoul

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Summary

Job Description

Role

The Assistant PR & Event Manager leads the development and execution of Boucheron’s press strategy to enhance visibility, editorial presence, and brand positioning in the market. The role is responsible for managing day-to-day media relations, coordinating editorial opportunities, and ensuring consistent storytelling across press communications.

Working closely with internal teams and external media partners, the Assistant PR & Events Manager plays a key role in driving impactful press coverage, supporting high jewelry and product launches, and contributing to PR events and activations. The role also ensures effective monitoring of media performance and supports reporting to measure the impact of PR initiatives.

The main objective is to strengthen brand visibility and positioning through strategic press relations and editorial storytelling.

Responsabilites ;

Media Relations & Strategy:

• Develop and execute seasonal press strategies aligned with global communication priorities and local market objectives.
• Build and maintain strong relationships with key fashion, jewelry, watch, and lifestyle media.
• Identify and secure high-impact editorial opportunities to maximize media exposure and Media Impact Value (MIV).
• Close collaboration and management of PR agency to secure editorial placements opportunities and press relations    

Editorial Planning & Execution:

• Manage daily magazine shootings and editorial requests, including High Jewelry placements.
• Coordinate magazine partnerships and editorial tie-ups, including jewelry lookbooks, evaluations, product call-ins, and coverage reporting.
• Support the development of campaign PR plans (e.g., product launches and key collections).
• Draft, adapt, and localize press releases, media alerts, and editorial briefs.
• Coordinate press interviews, media opportunities, and feature placements with relevant stakeholders.

3. Cross-functional Collaboration:

• Track press coverage, share of voice, and PR performance metrics using tools such as Launchmetrics.
• Analyze media results and provide insights on editorial performance and competitor activity.
• Prepare regular reporting including Monthly PR performance reports (in collaboration with agencies)

and Press newsletters and editorial updates.

Budget & Administrative Management

• Oversee and manage monthly PR expenses and budget tracking.
• Follow up on invoicing and payment processes through internal systems (e.g., Esker).

Event & Press Activation Support

Event Production

• Support the organization of PR events including venue sourcing, production coordination, and private dinners or press gatherings.

Event PR Management

• Draft and localize press releases and event communication materials.
• Define media invitation lists and manage press invitations, RSVPs, and interview scheduling.
• Coordinate press attendance, media flow, and press kit distribution during events.
• Deliver comprehensive post-event press coverage reports and recaps.

Who you are:

• Degree in Communication, Marketing, or related fields.
• 8-10 years of solid experience in PR and event management, preferably within luxury, design, or hospitality environments.
• Strong command of the luxury media ecosystem, with well-established relationships across top-tier editors and key opinion leaders
• Proven ability to define and execute strategic press plans that deliver measurable results, including high-value editorial placements
• Hands-on expertise in managing complex editorial workflows, from daily press requests and high jewelry placements to major campaign launches and magazine partnerships
• Highly structured and detail-driven, able to manage multiple priorities simultaneously while maintaining precision and speed of execution
• Excellent written and spoken English; knowledge of additional languages is a plus.

Why work with us?

This is a fabulous opportunity to join the Boucheron adventure and and to actively contribute to the development of the business by becoming part of a thriving Maison in a global Luxury Group (Kering) that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background. 

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