KERING EYEWEAR Trade Marketing Manager

Kering · Barcelona

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Summary

Job Description

Your opportunity

You will be responsible for driving Trade Marketing team and initiatives, with direct impact on the Spanish and Portuguese markets.

Your main focus will be to support the business and local customers (both independent opticians and key accounts) in maximizing their potential.

You will ensure efficient budget allocation, promote best practice sharing, and collaborate closely with local teams to deliver excellence in execution, effectiveness, and performance, in line with Company, HQ, and Brand guidelines.

How you will contribute

Drive and develop the team:

• Fostering a culture of trust, empowerment, and accountability, driving performance, efficiency, and continuous people’s development across Trade Marketing, Optical Trainer and In-Store Specialists team.

Drive Trade Marketing strategy, plan and execution:

• Defining and implementing plans aligned with Brand and Company guidelines across Iberia, ensuring excellence at POS (visibility, cross-selling, share of space, training) and delivery within timelines and budgets.
• Ensuring strong execution of POS activities (visibility, cross-selling, share of space).
• Oversee staff training and in-store excellence.
• Oversee visibility and customer activations.
• Maximize brand impact and customer engagement.
• Design and lead the training strategy for the region coordinating directly one local optical trainer and collaborating with global training team.
• Ensure proper planning, production, and implementation of tailor-made visibility solutions for key customers when needed.
• Lead the definition and execution of the sales event strategy, ensuring the achievement of business objectives fully respecting the assigned budget.

Act as a strategic partner to Sales:

• Aligning trade initiatives with commercial priorities
• Promoting a customer-centric mindset.
• Leading impactful sales events and key client activations.
• Create Trade plans for specific customers.
• Collect and consolidate needs from local teams, maximizing the effectiveness of showroom activities and international sales campaigns.

Ensure budget control, performance, and continuous improvement:

• Defining KPIs, monitoring ROI, analyzing market trends and competitors, and providing actionable recommendations to optimize effectiveness.

Product strategy

• Collect and consolidate product and collect feedback from markets, contributing to continuous improvement and supporting product strategy decisions.
• Lead category management and assortment strategy across the perimeter.
• Define optimal product mix by local channel and customer.
• Maximize sell-out performance and business impact.
• Ensuring alignment with Brand and Company guidelines

Who you are

• Proven experience (8+ years) in Trade Marketing, Category management, and Sales within international and matrix organizations, preferably in FMCG, luxury, beauty or consumer goods industries.
• Strong business acumen with a solid understanding of sales dynamics, sell-out drivers and customer/channel strategies.
• Demonstrated experience in leading and developing teams, with a strong focus on leadership, coaching, empowerment, and building a culture of trust and accountability.
• Experience in managing cross-functional projects and working in close collaboration with Sales, Marketing and HQ functions.
• Strong analytical mindset with the ability to interpret data (sell-out, KPIs, market trends) and translate insights into actionable plans.
• Proven track record in budget management and delivering results in line with business objectives and ROI targets.
• Experience in category management and assortment optimization across different markets and channels is a strong plus.
• Deep understanding of in-store execution excellence, including visibility, merchandising and customer experience.
• Excellent communication and stakeholder management skills, with the ability to influence different levels of the organization.
• Entrepreneurial mindset, with a proactive and solution-oriented approach.
• Fluent in Spanish and English; additional European languages are a plus, with preference to Portuguese.
• Willingness to travel across the markets of competence.

Why work with us?

This is a fabulous opportunity to join the Kering Eyewear adventure and and to actively contribute to the development of the business by becoming part of a thriving Company in a global Luxury Group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background. 

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