Head of Social Media
Antenna Group · Spáta
Antenna Group is a leading international content, media and entertainment organization, owning and operating a diverse portfolio of global media assets across a variety of platforms: Television, Pay TV, OTT, Radio, Cinema Exhibition, Digital, Music, Publishing and Education, throughout Europe, North America and Australia. Antenna Group is currently seeking, to cover the following position:
Head of Social Media
About the Role
We are building the next generation of our digital news offering, with a clear ambition to create a video-first, social-first news experience designed around how audiences consume information today.
We are looking for a Head of Social Media to join our team. The candidate will play a key role in this transformation and shape how our digital news platform reaches, engages and grows audiences across social platforms.
This is not a traditional social media management role. We are looking for someone who combines strong editorial instinct, deep understanding of social platforms and audience behavior, a data-driven mindset, and a track record of turning news and stories into compelling platform-native content.
Job Description
- Define and lead the social media strategy across TikTok, Instagram, YouTube, Facebook, X and emerging platforms
- Drive audience growth and engagement through data-driven content and distribution strategies
- Own social media analytics, performance reporting and KPI monitoring, translating insights into actionable recommendations to optimize content, distribution and audience growth
- Build a social-first and video-first content approach, ensuring stories are conceived and adapted specifically for each platform rather than simply redistributed from the website or TV
- Work closely with the editorial, video and audience teams to identify stories with strong social potential and determine the best format, angle and distribution strategy
- Lead the approach to short-form video, including Reels, TikTok, Shorts, explainers and other native formats
- Bring strong news judgment and understand how breaking news, major stories and developing topics should be handled across social platforms
- Define and track key performance metrics, including reach, engagement, watch time, completion rates, follower/subscriber growth and referrals
- Continuously experiment with new formats, storytelling approaches, tools and emerging platform trends.
- Build effective workflows between social, editorial, video and other newsroom teams
- Lead and develop the social media team and help define the capabilities required as the new digital newsroom evolves
Requirements
- Significant experience in digital media, publishing, news, content or another high-volume content environment, ideally within a newsroom or digital publisher
- Proven experience leading social media strategy and delivering measurable audience growth across multiple platforms
- Strong analytical and reporting capabilities, with hands-on experience using social media analytics, reporting and performance monitoring tools (e.g. Meta Business Suite, YouTube Analytics, TikTok Analytics, Google Analytics 4, Looker Studio or similar)
- Ability to interpret performance data, identify trends and translate insights into actionable content and audience growth strategies
- Strong understanding of social-first storytelling and short-form video
- Excellent editorial judgment and the ability to identify what makes a story relevant and engaging for different audiences and platforms
- Strong understanding of platform algorithms, audience behavior and content performance
- Experience managing and developing teams
- The ability to operate effectively in a fast-moving environment where priorities can change quickly
- Fluency in Greek and English
- High ethical standards, fitting with the Values of Antenna Group
Benefits
- Competitive Salary Package
- Health & Life Insurance Plan- Comprehensive coverage for your well-being
- Friendly & Collaborative Workplace -Join a team that values teamwork, creativity, and strategic thinking
After the screening of the CVs, we will contact the candidates who meet the profile’s requirements to arrange an interview.
The selected candidates will be invited to attend an initial interview and be informed about further steps. Please note that obtaining references might be part of the selection process.
All applications are considered as strictly confidential.
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