Demand Manager- KBF Small Business
Cyncly · London · $75,000–$90,000 (stated in the posting)
Job Title: Demand Manager- KBF Small Business
Location: NAM East Coast or UK
Contract: Permanent, Full Time
About Us:
Cyncly is a global technology powerhouse with 2,400+ employees and 70,000+ customers across 100+ countries. Cyncly transforms the way customizable products and spaces are imagined, designed, sold, managed and made.
Our end-to-end software solutions connect professional designers, retailers and manufacturers to the world's largest repository of product content. Today, our business spans across the Kitchen & Bath, Furniture, Window, Glass & Door, and Flooring industries with operations in North & South America, Europe, Asia Pacific and Africa.
Cyncly brings over 30 years of experience to deliver more value for our customers through an expanded portfolio of end-to-end solutions. Our global presence allows us to provide world-class support and sales with a local touch, providing the best possible customer experience.
Cyncly is now embarking on an exciting journey as we continue to expand through strong organic growth and complementary acquisitions, backed by leading growth private equity firms specialized in technology.
Opened in 2025, our Lisbon Regional Operation Center has grown to over 80 employees within less than ten months, with ambitious plans to expand to 300 employees by 2027.
About the Role
KBF is Cyncly's largest and most strategically significant business unit — spanning two distinct but complementary markets that together cover the full design-to-manufacture value chain. On the retail side, Cyncly software powers the way kitchen, bath, and furniture designers design and sell. On the manufacturing side, Cyncly software runs the production, operations, and business management of the cabinet and furniture manufacturers who bring those designs to life.
The Demand Manager for KBF Small Business (KBF SB) is part of the KBF Industry team. You will own the small business demand strategy, supporting both sales-led growth (SLG) and product-led growth (PLG) go-to-market models. You will be responsible for the growth levers, the target account and segment logic, program architectures, and the pipeline targets. You will work closely with Growth Marketing — our shared marketing engine for scaling demand channels — to execute across paid media, organic social, email, events, and field marketing. You will set the direction and work with them to deliver at scale.
You will be measured against marketing's contribution to KBF Small Business’ bookings and ecommerce targets — not on campaign volume or activity. You will work closely with the KBF Industry Demand Director where there is overlap between KBF Small Business and Mid-market + Enterprise markets. The primary goals are qualified pipeline, bookings contribution and driving the ecommerce business.
Key Responsibilities:
Own the KBF SB demand strategy, pipeline contribution
- Translate KBF SB’s three growth levers — defend and grow the core install base, activate new growth vectors (cross-sell, web solutions, payments), new logo acquisition — into a demand program plan with clear pipeline targets
- Set marketing's pipeline contribution targets by segment and growth lever, and be measured against them on a quarterly basis
Partner with Growth Marketing for execution at scale
- Brief Growth Marketing on demand priorities, segment targets, campaign objectives, and success metrics before every program — every campaign starts with a brief stored in the agentic marketing platform
- Own the integrated KBF SB demand plan as the input to Growth Marketing's execution across paid, email, events, and field marketing channels — aligning channel mix to where KBF SB pipeline gaps are largest
- Partner on CAC targets and conversion expectations across segments; be the point of accountability for what Growth Marketing delivers against the KBF SB bookings and ecommerce plan
Drive cyncly.com as KBF SB’s digital demand and signup engine
- Partner with Growth Marketing to build on the KBF SB customer journey on cyncly.com — continuously testing & learning, driving content and UX optimization, and leveraging AI-driven pre-qualification to increase engagement and conversion from target accounts
- Ensure KBF SB's digital presence reflects the BU's positioning and drives the right segment mix into pipeline
- Plan and execute multi-channel digital campaigns (performance ads, SEO, paid content, and organic social) designed to drive small business signups
Operate in an agentic marketing model
- Work within Cyncly's agentic marketing platform to plan, brief, and track demand program — using AI agents to accelerate research, content production, and campaign optimization
- Direct agents to synthesize market signals, target account intent data, and campaign performance into actionable program decisions; apply human judgement to prioritize and act
- Report on pipeline creation and demand program performance on the weekly rhythm of business cadence — all tracked and reported through the agentic marketing platform
- Use performance data — such as CAC, conversion rates, program ROI, and sign-ups — to continuously optimize the program mix and bring a clear point of view on what to shift
Experience
- 5+ years of experience of dedicated demand generation, growth marketing, or campaign management in B2B technology or SaaS; includes a track record of pipeline contribution, not just program delivery
- Proven SLG experience: building and managing enterprise and/or SMB target account programs across multiple channels
- PLG experience is a strong plus: high-volume self-service sign-ups and activations
- Hybrid Framework Knowledge is also a plus: Proven understanding of how PLG and SLG motions complement each other, including how to leverage product data to fuel sales pipelines
- Experience using organic social (as well as paid) to drive high-volume signups and/or product-level awareness
- Experience working in a partnered model — briefs a centralized execution team rather than owning execution directly
- Comfortable with event strategy and management as a pipeline driver, not just a brand exercise
- Analytical fluency: pipeline data, CAC, conversion metrics, and program ROI are natural working tools
Skills & Competencies
- Pipeline accountability — connects demand programs to bookings contribution; measures success in pipeline and conversion, sign-ups — not activity
- Partner mindset — builds Growth Marketing into a true execution partner through clear briefs, aligned targets, and shared accountability
- Data discipline — uses pipeline and performance data to prioritize investment and report with clarity on the weekly cadence
- Executional rigor — writes briefs and plans that are complete and clear enough to execute without handholding
- Agentic marketing fluency — comfortable working with and directing AI agents within an agentic marketing platform to plan, brief, and optimize program; uses the platform as a working tool, not a reporting layer
Working for us:
At Cyncly, we call our team OneCyncly, a reflection of how we work together as one, united by our purpose: powering businesses that bring spaces to life. Our strength comes from our diversity of experiences, perspectives, and skills — and we thrive when we work together with openness, trust, and respect.
Here, you’ll join a group of colleagues who take ownership, solve problems, and focus on making an impact. We embrace curiosity, welcome new ideas, and see mistakes as opportunities to learn. You’ll have the freedom to work flexibly and autonomously, supported by teammates and leaders who are committed to your growth.
We celebrate the different ways people contribute and encourage everyone — from every background — to bring their authentic self to work. Because when we collaborate, challenge each other, and share what we know, we build something better together.
If you want to work in a place where your ideas matter, your growth is valued, and your work shapes the spaces people live, work, and play in — come join us.
In accordance with applicable pay transparency laws, we are committed to providing clear and equitable compensation information. For this remote position, the expected salary range is 75,000 - $90,000 USD, depending on location, experience, and qualifications. This role may also be eligible for additional compensation such as bonuses, commissions, or equity, as well as a comprehensive benefits package. Candidates applying from jurisdictions with specific pay disclosure requirements (e.g., California, Colorado, New York, Washington, Illinois, British Columbia) will receive location-specific compensation details in compliance with local laws.
Equal Opportunity Employer Statement:
Cyncly is committed to equal opportunity and does not discriminate based on race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by law.
Applicants must be legally authorized to work in the country in which they are applying to work (United States or Canada). This role is not eligible for employer sponsorship now or in the future.