Senior Content Specialist
Halter · Brisbane
About Halter
At Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break?
No quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic.
Our customers are revolutionizing grazing with Halter. It's changing lives and transforming an industry. People join Halter to do meaningful work.
By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world - this isn’t easy, and in truth, we love that it’s hard.
We’re backed to deliver on a mission that matters by Tier 1 investors including Founders Fund, Bessemer Venture Partners, BOND, DCVC, Blackbird, Promus Ventures, Rocket Lab’s Peter Beck and Icehouse ventures.
To find out more, visit our LinkedIn & Instagram.
About the role:
We're looking for a Senior Content Specialist who's great at one thing above all else: telling producers' stories in a way that makes other producers want Halter, and knowing which stories are working.
You'll own the words, stories and video that bring Halter to life in Australia, from case studies and blogs to email, social and product launch content. You'll spend real time on farm with the people who use Halter every day, and turn what you hear into content that builds trust, drives leads and helps existing customers get more from Halter.
Your job is the content itself: the story, the voice, the craft and the read on whether it's landing.
Who we're looking for:
An experienced storyteller. You've got 5+ years in content writing and marketing, and a portfolio that shows you can turn complex ideas into stories people want to read and watch. Video experience is a plus.
Deeply customer-led. You're energised by time on farm with beef and dairy producers. You ask good questions, listen properly and earn trust, then turn what you learn into commercial decisions about messaging, proof points and channels, not just generic content ideas.
Data-curious and commercially minded. You care whether your content works, not just whether it's published. You know content's job is to drive leads and keep customers, and you use tools like Google Analytics, HubSpot and Webflow to make better calls.
Smart with AI. You use AI tools to speed up research, drafting and production, and you know where they help and where a human touch matters more.
Organised and self-directed. You can juggle case studies, launches, campaigns and day-to-day content without things slipping, and you know when to escalate and when to just decide.
A great teammate. You thrive in a small, collaborative team, give and take feedback well, and help lift the work of the people around you.
Bonus experience
Familiarity with agriculture - whether that's growing up on farm, working in the industry or marketing to producers.
Working in a fast-growing tech or startup business.
What your day could look like:
Owning content strategy in Australia. You'll build and own the content strategy, deciding which audiences, stories and formats we focus on and how content supports Halter Australia's revenue priorities. You'll also be the day-to-day guardian of brand and tone of voice for Halter messaging here. Working with Global Brand, you'll set a standard of excellence so everything we put out represents Halter at its best, while adapting to regional nuances so it sounds written for producers here, not translated for them.
Bringing campaigns to life. You'll work closely with our Senior Campaigns Specialist, who owns the campaign strategy and brief. You'll own the craft: the messaging, copy, stories and video that deliver each campaign across channels. When you spot a better angle, or a story that deserves its own campaign, you'll bring it to the table.
Build a strong pipeline of producer stories. You're deeply customer-led and love time on farm, interviewing producers to find what Halter really changes for them. You'll turn each story into content that answers the objections producers actually raise, like price, proof and the risk of switching, whether that's an editorial, a performance ad, social content or a brand asset. You own the storylines, messaging and copy, working with our creative team or freelancers on filming, editing and design.
Creating content across every channel. You'll write the email that takes potential customers from first interest to sale and keeps existing customers up to date, the social content that shows what's actually happening on farm, and the product launch content that makes clear what's changed and why it matters. Your content will help define the category Halter is building, which goes well beyond virtual fencing.
Building our social strategy. You'll build up Halter Australia's social strategy with in alignment with Global Brand, including what we post, how often and how it connects to campaigns, and you'll build a dedicated Australian presence. You'll keep it consistently active and responsive to the producers who engage with it.
Data-led about what resonates. You'll track how content performs, from engagement and search traffic to email response and leads influenced, and use it to decide what resonates with producers and what we should do more or less of. You'll know which stories are working, why, and what that means for what we make next.
What your day could look like:
The Integrated Marketing Lead. They set the integrated marketing strategy and own the full picture for Australia. You own the content and the organic growth that help deliver it.
The regional marketing team. That's the Events team and the Integrated Marketing team, including the Senior Campaigns Specialist. Campaigns owns the strategy, plan and brief, and you own the words, stories and video that deliver it.
Producers. You'll spend time on farm and on the phone with the people who use Halter, building the relationships that give us stories worth telling.
Sales teams. They know what producers are asking, where they get stuck and what's coming next. You'll stay close to them so your content answers the questions that matter.
The global marketing teams. That's Global Brand and Performance Marketing. You'll align with them on brand, messaging and product launches, and adapt it so it lands with Australian producers. Performance Marketing owns search and paid digital, so you'll work with them to find the search opportunities in Australia and write the content that
Our Benefits:
Delicious snacks and drinks are available for your daily flow.
Healthy body, healthy mind. We're partnered with Southern Cross Health Insurance to support your well-being.
We offer 6 months of fully paid parental leave for primary caregivers, 4 weeks of fully paid secondary caregiver leave and many other parental benefits that support you and your family.
Our personal growth is important. Halter offers an annual $1000 self-development budget to be used for anything that fuels personal growth.
Our time to recharge is valued, we're offered wellness leave and unlimited paid annual leave.
Importantly, we offer an inclusive and attractive remuneration package made up of salary, benefits and an employee stock ownership plan.
Our Office First Approach
Humans are wired for connection. Being office first is a core pillar of our culture because in-person connections drive your growth, learning, impact, and relationships. Strong relationships make it easier to disagree, give feedback, and do meaningful work together.
We're office first, not office only. Working from the office is our default, but we flex when needed. We have a high-trust culture where everyone is trusted to do what's best for Halter.
Our office vibe is special, the high energy and spectacular people make work enjoyable. Your growth and impact are unlimited here, coming from solving problems, innovating, and constantly learning from each other.
Halter in Australia:
Halter first entered Tasmania two years ago and today operates on over 30% of the state's dairy herd - a thriving customer base managed by a talented, local team. More recently, Halter has expanded across mainland Australia with the regulatory approval of virtual fencing, and is now available for beef and dairy operations in Queensland, NSW, Victoria, South Australia and the Northern Territory. Halter is also preparing to launch operations in West Australia in the coming months. Australian farmers have welcomed Halter with open arms, and we’re fielding strong demand from farmers throughout Australia who are keen on Halter.
Join our team
Halter is committed to promoting a diverse and inclusive workplace — a place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet an average of 60% of the requirements, women and under-represented groups of candidates tend to only apply when they meet every requirement. If you think you have what it takes but don’t necessarily tick every requirement on this job description, please still get in touch and apply to Halter. We’d love to chat to see if you’ll be an epic fit!
If this opportunity sounds like you, please apply below by sending through your cover letter explaining why you’re excited about this role and working at Halter, along with your CV, and we’ll be in touch!
Please also feel free to check out the careers page for more information on working at Halter and don't forget to follow us on LinkedIn & Instagram.
Why our team loves working at Halter:
Work that genuinely matters. Every now and again a company comes along that transforms an entire industry and leaves the world in a better place. Our team gets to be part of something truly meaningful, helping farmers improve their livelihoods, spend more time with their families, and build more sustainable operations.
Spectacular people solving hard problems. Our culture is designed for talented people to do work that changes lives. The team is filled with diverse, kind, and driven people who push each other to do their best work. You'll be thrown into the deep end, tackling complex challenges and building something tangible that solves real problems.
You'll grow here. Autonomy, mastery, and learning define how we work. You'll have the freedom to work on interesting problems, master new skills, and continuously develop yourself, both through your role and our personal growth fund.
This isn't easy, and we love that it's hard. Working at Halter will be the most rewarding and the most challenging work of your life. We move fast, take bold bets, and work hard to reshape an entire industry. As one team member put it: "Joining Halter is a bit like strapping yourself to a rocket ship, but it's an epic journey to be a part of!"