Lead Director, Commercial Product Execution National Accounts

CVS Health · Madison · $100,000–$231,540 (stated in the posting)

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We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Position Summary
As part of the Commercial Product and Experience organization, the Lead Director, Product Execution role is responsible for driving growth of individual products within the portfolio through new sales and buy-up expansion across existing clients, within an assigned national account territory.

This role serves as the bridge between product strategy and field execution, ensuring offerings are effectively positioned, understood, and adopted across markets, segments, and distribution channels.

The ideal candidate combines strong commercial acumen, product expertise, and field engagement experience to accelerate revenue growth, improve market penetration, and enhance customer value realization.

The position may be remote or hybrid anywhere in the US depending on candidate location and commute to a hub location.

Key Responsibilities

Drive Product Growth (New + Buy-Up Sales)

• Own sales performance for assigned products, including:

  • New logo sales

  • Buy-up / upsell within existing customers

• Partner with assigned national account sales and account teams to:

  • Identify target accounts and segments

  • Develop product-specific sales strategies and growth plans

• Support pipeline development and deal advancement, including participation in client and broker discussions

Enable National Account Sales & Distribution

• Equip sales teams, brokers, and consultants with:

  • Clear value propositions

  • Competitive positioning

  • Client-ready messaging and materials

• Delivery and support:

  • Sales training

  • Product education sessions

  • Market-facing presentations

• Translate complex product features into simple, client-relevant benefits

Market & Customer Insights

• Maintain deep understanding of:

  • Market dynamics and competitive landscape

  • National account buyer needs

• Gather voice-of-customer insights through:

  • Broker and consultant engagement

  • Client meetings and feedback loops

• Provide insights to product management team to refine positioning, pricing, and packaging

Performance & Growth Management

• Track and manage key performance indicators:

  • Sales (new + buy-up)

  • Conversion rates

  • Revenue growth

  • Adoption / penetration rates

• Identify performance gaps and implement targeted growth actions

• Provide regular reporting and insights to leadership

Business Case & Strategy Input

• Contribute to:

  • Business cases

  • Product enhancements

  • Market expansion strategies

• Provide field-driven input into product roadmap and prioritization

• Ensure offerings align with customer demand and commercial viability

Qualifications

• 10+ years of experience in field sales leadership, product strategy, commercial product roles, sales enablement, business development, account growth, or related market-facing roles

• Experience supporting revenue growth through product positioning, sales strategy, market execution, or expansion within existing accounts

• Strong understanding of payor-focused products, healthcare solutions, or related commercial market segments

• Experience working in close partnership with sales teams and product leaders in a matrixed environment

• Strong written and verbal communication skills, including confidence supporting external client and broker discussions

• Ability to translate product direction into commercially relevant messaging and practical sales execution

• Strong organizational judgment, prioritization, and follow-through in high-visibility, market-facing work

• Ability to operate independently and influence decisions without formal authority

Success Profile (What “Great” Looks Like)

• Products achieve targeted new sales and buy-up growth

• Sales teams are confident and effective selling the product

• Clear, differentiated positioning resonates with clients and brokers

• Strong feedback loop between market and product teams

• Measurable improvement in penetration, conversion, and revenue

Education

• Bachelor's degree preferred/specialized training/relevant professional qualification.

Pay Range

The typical pay range for this role is:

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.  This position also includes an award target in the company’s equity award program. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

Additional details about available benefits are provided during the application process and on Benefits Moments.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

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