Marketing Executive
DHL · Yangon
Overall Role Purpose
To drive business growth and strengthen DHL's brand presence through the planning, coordination, and execution of integrated marketing communications, digital marketing, branding, customer engagement, and promotional initiatives. The role is accountable for increasing brand awareness, generating leads, supporting customer retention strategies, and safeguarding the consistent application of DHL brand standards across all communication channels.
Key Accountabilities:
1. Marketing Communications
- Support development and execution of marketing communication plans aligned with business objectives.
- Coordinate marketing campaigns, product launches, promotions, and customer engagement initiatives.
- Prepare and manage brochures, flyers, presentations, newsletters, promotional materials, and POS materials.
- Ensure all marketing communications comply with DHL brand guidelines and corporate standards.
2. Digital Marketing & Social Media
- Manage and publish content across LinkedIn, Facebook, Instagram, YouTube, and other digital platforms.
- Maintain company website content and digital assets.
- Monitor and optimize digital campaigns to improve reach, engagement, lead generation, and conversion.
- Support SEO, SEM, email marketing, and online advertising initiatives where applicable.
3. Brand Management & Content Creation
- Create engaging digital and visual content, including articles, social media posts, videos, graphics, and customer success stories.
- Collaborate with internal stakeholders to identify and develop compelling business content.
- Maintain a consistent and professional brand image across all communication channels.
- Support employer branding and recruitment marketing initiatives in partnership with HR.
4. Advertising & Promotional Activities
- Assist in planning and implementing advertising activities across print, digital, outdoor, and other media.
- Support annual marketing and advertising budget planning.
- Recommend suitable advertising channels and promotional activities.
- Coordinate direct marketing programs and promotional campaigns.
5. Events & Customer Engagement
- Organize customer events, exhibitions, sponsorships, webinars, and internal engagement activities.
- Coordinate with vendors, agencies, and stakeholders to ensure successful execution.
- Conduct post-event reporting and evaluation.
6. Market Intelligence
- Monitor competitor activities, industry trends, customer preferences, and emerging digital marketing practices.
- Identify opportunities to strengthen DHL's market presence and customer engagement strategies.
- Support market research activities and business development initiatives.
7. Stakeholder & Vendor Management
- Coordinate with internal departments, regional teams, creative agencies, media partners, and suppliers.
- Manage marketing-related vendor relationships and ensure timely delivery of marketing projects.
- Support budget tracking and administration for marketing activities.
Qualifications
- Bachelor’s Degree in Business Administration, Marketing, or a related field.
- Minimum 3-5 years of relevant experience in a marketing or digital marketing role.
- Good command of English, both written and spoken.
- Strong knowledge of digital marketing platforms, social media channels, content marketing, and emerging digital trends.
- Excellent written and verbal communication skills, with the ability to develop engaging, persuasive, and audience-focused content.
- Proficiency in marketing analytics tools and the ability to interpret data to drive informed marketing decisions.
- Creative and innovative mindset with the ability to generate fresh ideas and effective marketing solutions.
- Strong project management and organizational skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
- Proficient in Microsoft Office applications, particularly PowerPoint, Excel, and Word.