Account Director - Social Media
Publicis Groupe · Kuala Lumpur
Overview
As an Account Director – Social Media, you will be the driving force behind our social and content revolution. You'll empower a team to create cutting-edge channel experiences, reimagine content delivery, and fuse social strategy with data-driven insights. You'll craft compelling narratives that captivate audiences and propel clients to best-in-class social work.
Responsibilities
- Strategic Leadership: Lead the development and execution of comprehensive social and content strategies that align with client objectives and industry best practices.
- Team Management & Mentorship: Oversee your immediate team, and mentor the broader team of social media managers and mentor a, social media managers and community engagement specialists, ensuring high-quality output and professional growth.
- Content Strategy Leadership and Steering: Lead the charge, redefining brand content beyond traditional content pillars approach, showcasing cutting-edge capabilities across existing and emerging social channels.
- Performance & Insights: Work closely with analytics and insights teams to track content performance, identify trends, and optimize strategies. Provide actionable recommendations based on data-driven insights.
- Client Engagement & Reporting: Serve as the primary client contact for all social and content initiatives, providing strategic counsel and performance reporting (daily, weekly, monthly) with key insights and recommendations.
- Innovative & Emerging Trends: Stay ahead of social media trends, platform updates, and best practices to drive innovation in content strategies.
- Collaboration & Integration: Work cross-functionally with creative, media, and strategy teams to champion social-first thinking and integration across the disciplines.
- Thought Leadership: Work closely with Head of Division to drive new ways of approaching social and content, to establish brand equity and drive new business opportunities
- Business Growth: Identify organic growth opportunities within existing accounts and actively focus on converting pitches into new clients.
Qualifications
- Minimum 10+ years of experience in social media, digital content strategy, or a related field.
- Proven track record in leading social media campaigns, content production, and community management for brands.
- Strong leadership and team management experience, with the ability to inspire and develop talent.
- Deep understanding of social media platforms, audience engagement tactics, and content performance analytics.
- Experience in handling multiple stakeholders, managing expectations, and delivering high quality work under tight deadlines.
- Strong analytical skills and the ability to translate data insights into actionable strategies.
- Excellent written and verbal communication skills, with the ability to present ideas and strategies effectively.
- Proficiency in digital tools such as Google Analytics, Sprinklr, Hootsuite, or other social media management platforms.
- Passion for creativity, innovation, and staying ahead in the ever-evolving digital landscape.
Additional information
- Generous leave entitlements, including birthday leave, rest day and family care leave.
- Office closure for World Mental Health Day 10th October.
- Additional Company closure for all 4 major festive Celebrations
- Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
- Life and personal accident insurance and group hospitalization and surgery.
- A hybrid working schedule and with Friday disconnects.
- Rest Relax & Recharge - office closure last week of December every year.
- Phone Allowance
- Strategic Leadership: Lead the development and execution of comprehensive social and content strategies that align with client objectives and industry best practices.
- Team Management & Mentorship: Oversee your immediate team, and mentor the broader team of social media managers and mentor a, social media managers and community engagement specialists, ensuring high-quality output and professional growth.
- Content Strategy Leadership and Steering: Lead the charge, redefining brand content beyond traditional content pillars approach, showcasing cutting-edge capabilities across existing and emerging social channels.
- Performance & Insights: Work closely with analytics and insights teams to track content performance, identify trends, and optimize strategies. Provide actionable recommendations based on data-driven insights.
- Client Engagement & Reporting: Serve as the primary client contact for all social and content initiatives, providing strategic counsel and performance reporting (daily, weekly, monthly) with key insights and recommendations.
- Innovative & Emerging Trends: Stay ahead of social media trends, platform updates, and best practices to drive innovation in content strategies.
- Collaboration & Integration: Work cross-functionally with creative, media, and strategy teams to champion social-first thinking and integration across the disciplines.
- Thought Leadership: Work closely with Head of Division to drive new ways of approaching social and content, to establish brand equity and drive new business opportunities
- Business Growth: Identify organic growth opportunities within existing accounts and actively focus on converting pitches into new clients.
- Minimum 10+ years of experience in social media, digital content strategy, or a related field.
- Proven track record in leading social media campaigns, content production, and community management for brands.
- Strong leadership and team management experience, with the ability to inspire and develop talent.
- Deep understanding of social media platforms, audience engagement tactics, and content performance analytics.
- Experience in handling multiple stakeholders, managing expectations, and delivering high quality work under tight deadlines.
- Strong analytical skills and the ability to translate data insights into actionable strategies.
- Excellent written and verbal communication skills, with the ability to present ideas and strategies effectively.
- Proficiency in digital tools such as Google Analytics, Sprinklr, Hootsuite, or other social media management platforms.
- Passion for creativity, innovation, and staying ahead in the ever-evolving digital landscape.
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