Doritos Assistant Brand Manager – Doritos Core + Formula 1 (12-18 month FTC)
PepsiCo · Reading
OverviewStart: Jan 2027
For 30 years Doritos has been tearing up the UK snack track, with nearly 1 in 3 households loving our bold flavour and iconic crunch. Now it’s your chance to jump into the driver’s seat.
Haven’t heard about our Formula 1 partnership yet? Where have you been hiding? This 12-18 month FTC puts you at the heart of the action. From the starting grid to the victory lap, you’ll help bring bold ideas to life.
Responsibilities
You’ll be joining the team who together will land an incredible 2027 F1 campaign plan. Specifically, your role will be:
- Driving the 360° campaigns across social, influencer, the on-pack idea and in-store.
- Creating scroll-stopping visuals and shopper activations.
- Landing and reporting on the E2E on-pack delivery that gets more shoppers buying into Doritos.
- Leading the ‘who, what, how’ of the influencer strategy and plan.
- Owning campaign delivery — artwork, timelines, approvals, and budgets.
- Tracking performance and turning insights into the next big win
- Keeping a close eye on brand performance, competitors, and co.nsumer trends.
This incredible opportunity in the marketing team will also:
- Continue to develop your marketing skills in understanding the performance drivers and corrective actions to grow the Doritos brand as you co-lead the monthly performance reviews.
- Give you ownership of artwork changes for existing and new projects.
- Give you a fast start in being at the heart of the Doritos team by leading the upcoming Sales Conference process for Doritos and help drive the Doritos team culture.
Qualifications
You’ll be in pole position if you’re:
- A creative thinker who loves bold campaigns
- Social and culture savvy with a digital-first mindset
- Comfortable with data and turning insights into action
- A collaborator who brings teams together to deliver big ideas flawlessly
If you’re ready to shift gears, build marketing skills, and work on a campaign and brand that’s built for speed, this is your moment.
Lights out. Let’s go.
You’ll be joining the team who together will land an incredible 2027 F1 campaign plan. Specifically, your role will be:
- Driving the 360° campaigns across social, influencer, the on-pack idea and in-store.
- Creating scroll-stopping visuals and shopper activations.
- Landing and reporting on the E2E on-pack delivery that gets more shoppers buying into Doritos.
- Leading the ‘who, what, how’ of the influencer strategy and plan.
- Owning campaign delivery — artwork, timelines, approvals, and budgets.
- Tracking performance and turning insights into the next big win
- Keeping a close eye on brand performance, competitors, and co.nsumer trends.
This incredible opportunity in the marketing team will also:
- Continue to develop your marketing skills in understanding the performance drivers and corrective actions to grow the Doritos brand as you co-lead the monthly performance reviews.
- Give you ownership of artwork changes for existing and new projects.
- Give you a fast start in being at the heart of the Doritos team by leading the upcoming Sales Conference process for Doritos and help drive the Doritos team culture.
You’ll be in pole position if you’re:
- A creative thinker who loves bold campaigns
- Social and culture savvy with a digital-first mindset
- Comfortable with data and turning insights into action
- A collaborator who brings teams together to deliver big ideas flawlessly
If you’re ready to shift gears, build marketing skills, and work on a campaign and brand that’s built for speed, this is your moment.
Lights out. Let’s go.