Senior Brand Manager - Foods (Maternity Cover / 12-month Fixed-Term)
PepsiCo · Istanbul
OverviewAt PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Pepsi, Doritos and Lipton Ice Tea, our work touches millions of people every day.
At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.
Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.
We are looking for a Senior Brand Manager - Foods as maternity cover for 12 months based in İstanbul to lead the strategy, performance, and innovation agenda of iconic brands in Türkiye. During this fixed-term maternity cover assignment, the role will ensure strong business continuity while accelerating brand growth, strengthening consumer relevance and delivering the annual plans in close partnership with cross-functional, sector and global teams.
Responsibilities
- Own the end-to-end brand agenda during the maternity cover period, ensuring seamless continuity of key priorities, projects and stakeholder relationships.
- Lead local brand strategies and annual plans in line with portfolio priorities and global direction, translating consumer, shopper and cultural insights into growth opportunities.
- Deliver integrated communication and activation plans.
- Lead the innovation and portfolio agenda from opportunity identification through launch, including proposition, product, pack, business case and post-launch tracking.
- Partner with cross-functional, sector, global teams to deliver plans.
- Monitor brand, category, channel and competitor performance; identify risks and opportunities early; and translate analysis into clear actions and leadership recommendations.
Qualifications
- Bachelor's degree
- Minimum 6-8 years of brand marketing experience, preferably within FMCG, food or beverages.
- Proven experience in developing and executing brand strategies and innovation projects that deliver measurable business results.
- Strong understanding of consumer and shopper insights, brand positioning
- Strong commercial and financial acumen, with experience in performance analysis, business cases, budgets and investment management.
- Excellent strategic thinking, creativity, analytical problem-solving and project management capabilities.
- Ability to prioritize effectively, lead through ambiguity and maintain momentum across multiple workstreams during a fixed-term cover assignment.
- Strong stakeholder management, influencing and collaboration skills in a complex, matrix and multicultural environment.
- Proactive, hands-on and opportunity-oriented mindset, with high ownership and strong execution discipline.
- Fluent in Turkish and English.
- Own the end-to-end brand agenda during the maternity cover period, ensuring seamless continuity of key priorities, projects and stakeholder relationships.
- Lead local brand strategies and annual plans in line with portfolio priorities and global direction, translating consumer, shopper and cultural insights into growth opportunities.
- Deliver integrated communication and activation plans.
- Lead the innovation and portfolio agenda from opportunity identification through launch, including proposition, product, pack, business case and post-launch tracking.
- Partner with cross-functional, sector, global teams to deliver plans.
- Monitor brand, category, channel and competitor performance; identify risks and opportunities early; and translate analysis into clear actions and leadership recommendations.
- Bachelor's degree
- Minimum 6-8 years of brand marketing experience, preferably within FMCG, food or beverages.
- Proven experience in developing and executing brand strategies and innovation projects that deliver measurable business results.
- Strong understanding of consumer and shopper insights, brand positioning
- Strong commercial and financial acumen, with experience in performance analysis, business cases, budgets and investment management.
- Excellent strategic thinking, creativity, analytical problem-solving and project management capabilities.
- Ability to prioritize effectively, lead through ambiguity and maintain momentum across multiple workstreams during a fixed-term cover assignment.
- Strong stakeholder management, influencing and collaboration skills in a complex, matrix and multicultural environment.
- Proactive, hands-on and opportunity-oriented mindset, with high ownership and strong execution discipline.
- Fluent in Turkish and English.