Brand Marketing Lead Health and Medical
Essity · Charlotte
Brand Marketing Lead Health and Medical – Compression
Who We Are
Essity is a global leader in health and hygiene with our corporate headquarters in Stockholm, Sweden, and North American headquarters in Philadelphia, PA. We are a multi-billion-dollar company that is committed to breaking barriers to well-being. Essity does this through innovative brands in the areas of Professional Hygiene, Consumer Goods, and Health & Medical Solutions.
Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being. At Essity you will find a caring and compassionate culture where we remain grounded in our beliefs & behaviors.
About the Role
Essity is looking for an experienced marketing leader in both product/branding to grow its compression portfolio in the US. The role is a pivotal role in defending its market leadership and drive clarity in understanding positioning and strategy for retention and new customer adoption in the United States.
The ideal candidate should/could live in Charlotte.
We’re looking for people who embody our values, aren’t afraid to challenge, innovate, experiment, and move at a fast pace. We’re always looking for ways to improve our products and ourselves. If this is you, we’d love to talk.
Essential Duties and Responsibilities:
- Owner of Health & Medical Compression therapy profit and loss, strategy development and execution resulting in profitable market share development.
- Invests and manages a team of 3 marketers.
- Manage A&P budget, analyze ROI effectiveness of initiatives across 5Ps, execute corrective actions
- A data-driven approach to marketing, demonstrating strong analytical skills as well as passion for product analysis, competitive analysis, and market dynamics
- Develop compelling narratives and value propositions
- Drive company positioning and messaging through developing relationships at industry events and professional associations.
- Excellent collaborator and communicator aligning forward movement across departments on product and marketing strategies
- Identifies and supports generation of required clinical evidence for allocated product range and therapy areas
- Partners with education partners in ensuring brands are leading in health care professional education.
- Provides product development and brand communication feedback to the global brand strategy
Qualifications:
Required education and experience:
- Bachelor’s degree
- Demonstrated 5-year work experience in marketing at consumer goods or healthcare organization.
Knowledge, Skills and Abilities:
- Excellent written and presentation skills.
- Self-starter with strong forward lean
- Collaborative leadership style
- Strong utilization of Microsoft products such as Word, Excel and PowerPoint
- Professional business acumen
What We Can Offer You
At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.
Compensation and Benefits:
Expected Compensation
Competitive annual salary + sales incentive + benefits
Pay offered may vary depending on multiple individualized factors such as knowledge, skills, and experience.
Along with competitive pay you will be eligible for the following benefits:
- United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance
- Wellness program provided through Rally
- Healthcare and Dependent Care Flexible Spending Accounts (FSA)
- 401(k) with employer match and annual employer base contribution
- Company paid Basic Life, AD&D, short-term and long-term disability insurance
- PTO offering with Paid Holidays
- Scholarship program for children of Essity employees.
Additional Information
The Company is committed to equal employment opportunity and providing reasonable accommodations to qualified candidates and employees pursuant to applicable law. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other characteristic protected by federal, state, or local law.
If you require reasonable accommodation as part of the application process please contact EssityHRNorthAmerica@essity.com
Together, we are improving lives, every day
Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.