Brand Manager
Ipsen · Seoul
Title:
Brand ManagerCompany:
Ipsen KoreaAbout Ipsen:
Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.
Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!
For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram.
Job Description:
[Position]
- Job Title: Brand Manager, Rare Disease
- Division / Function: Rare Disease, Oncology & Rare Disease Business Unit
- Reporting To: Rare Disease Commercial Lead
- Brand Portfolio: Bylvay, Iqirvo
- Location: Seoul, Korea
[Job Description]
Market Development, Patient Finding & Access
- Lead initiatives to improve patient identification, diagnosis, referral and treatment initiation across the rare disease ecosystem.
- Drive market development, access and launch-readiness activities for current and future Rare Disease brands.
- Identify opportunities to expand diagnosis, access, treatment adoption and long-term patient value
- Engage relevant external stakeholders to better understand unmet needs and support ecosystem development
Portfolio & Brand Strategy
- Develop and execute integrated portfolio and brand strategies for Bylvay and Iqirvo.
- Lead annual and long-range brand planning, including strategic priorities, performance objectives and success measures.
- Translate customer insights, market dynamics and scientific developments into actionable commercial strategies.
- Define differentiated positioning, messaging and engagement strategies aligned with local regulations and company governance.
- Serve as the internal expert and brand champion for the Rare Disease portfolio.
Customer Engagement & Field Excellence
- Translate brand strategy into effective customer and account-level execution in partnership with the sales team (KAMs).
- Define customer engagement priorities, targeting and fit-for-purpose omnichannel strategies across the patient and customer journey.
- Ensure field teams are equipped with appropriate training, tools and materials to execute effectively and compliantly.
- Capture field and customer insights to continuously optimize brand plans and campaigns.
Cross-Functional & External Stakeholder Leadership
- Lead alignment and execution across Commercial, Medical, Value & Access, Regulatory, Compliance, Corporate Affairs, Business Excellence, Finance and Supply functions.
- Facilitate brand governance and decision-making forums, ensuring clear ownership and accountability.
- Influence stakeholders and drive alignment around shared portfolio priorities.
- Collaborate with regional and global teams to adapt strategies and maximize local opportunities.
Business Performance & Resource Management
- Develop sales, patient, supply and financial forecasts supported by clear assumptions and scenario planning.
- Manage portfolio budgets and resource allocation to maximize business and patient impact.
- Monitor key performance indicators and recommend actions to improve performance.
- Manage agencies and external partners to deliver high-quality outcomes on time and within budget.
- Ensure disciplined project management across portfolio priorities and strategic initiatives.
[Knowledge, abilities & experience]
Education / Certifications:
- Bachelor’s degree in Business, Marketing, Pharmacy, Life Sciences, Public Health or a related discipline.
- Advanced business or scientific qualifications are considered an advantage.
Experience:
- Typically five or more years of relevant experience in pharmaceutical marketing, brand management or a comparable commercial role within the pharmaceutical or healthcare industry.
- Experience in Rare Disease is highly desirable.
- Experience in patient finding, market development, product launch, access expansion or lifecycle management is highly desirable.
- Experience leading cross-functional initiatives involving Commercial, Medical, Market Access, Regulatory and Compliance stakeholders.
Abilities:
- Strong strategic thinking with the ability to translate diverse insights into focused choices and executable plans.
- Ability to prioritize effectively and operate independently in a fast-paced and evolving environment.
- Strong communication, influencing and stakeholder management skills.
- Strong analytical and problem-solving capabilities.
- Demonstrated ownership, resilience and drive for results.
Languages:
- Native or fluent Korean
- Professional working proficiency in English, with the ability to participate in regional/global discussions and prepare business communications and presentations
[Key Competencies]
Rare Disease & Market Development Expertise
- Understanding of the Korean healthcare environment, rare disease ecosystem, patient journey, diagnosis pathways and market access landscape.
- Portfolio & Brand Leadership
Ability to develop differentiated brand strategies, define clear priorities and deliver sustainable business growth.
Patient Finding, Launch & Access Excellence
- Ability to identify growth opportunities through patient identification, market development, launch readiness and access optimization.
Cross-Functional Leadership & Influence
- Ability to align diverse stakeholders and drive execution without formal authority.
Commercial & Financial Acumen
- Ability to manage forecasts, budgets, performance metrics and resource allocation to maximize business impact.
Communication & Execution Excellence
- Strong project management, communication and stakeholder engagement skills, combined with a high level of accountability and execution discipline.
We are committed to creating a workplace where everyone feels heard, valued, and supported; where we embrace “The Real Us”. The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities. When we include diverse ways of thinking, we make more thoughtful decisions and discover more innovative solutions. Together we strive to better understand the communities we serve. This means we also want to help you perform at your best when applying for a role with us. If you require any adjustments or support during the application process, please let the recruitment team know. This information will be handled with care and will not affect the outcome of your application.