Associate Director - Entertainment Ad Sales, Brand Solutions

JioStar · Star

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Job Summary

We are looking for a dynamic and result-oriented Government & PSU Sales professional to join the JioStar Branded Content team.

The role will be responsible for developing and growing business from Central & State Government Departments, PSUs, Government agencies, Tourism Boards and other institutional clients by creating integrated branded content, television, digital and OTT-led solutions.

The candidate should have a strong understanding of the government business ecosystem and the ability to identify opportunities, develop client relationships, respond to tenders/RFPs and convert opportunities into revenue.

Key Responsibilities

1. Government & PSU Business Development

• Identify and develop new business opportunities with Central/State Government departments, PSUs and government agencies.
• Build and maintain strong relationships with senior government officials, agencies and institutional stakeholders.

2. Branded Content Solution Selling

• Develop integrated proposals across TV, JioHotstar/OTT, digital, social, content integrations, documentaries, IPs and on-ground/event-led opportunities.
• Work closely with creative, content, production, media and commercial teams to develop customised solutions.

3. Tender / RFP / EOI Management

• Track relevant government tenders, RFPs, EOIs and empanelment opportunities.
• Coordinate preparation and submission of technical and commercial proposals.
• Work with internal legal, finance, commercial and business teams for timely submission and compliance.

5. Project & Revenue Coordination

• Coordinate with internal teams for execution of awarded projects.
• Track revenue, pipeline, collections and business MIS.

 Skills & Attributes for success

• Strong understanding of Government / PSU sales ecosystem.
• Experience in media, advertising, branded content, digital, OTT or integrated marketing solutions preferred.
• Strong knowledge of Government tenders, RFPs, EOIs and empanelment processes.
• Excellent communication, presentation and negotiation skills.
• Ability to engage with senior government officials and institutional stakeholders.
• Strong business development and relationship-management capabilities.
• Ability to create and sell content-led solutions rather than conventional media inventory.
• Strong commercial understanding and ownership of revenue targets.
• Excellent coordination and project-management skills.
• Ability to work in a fast-paced, cross-functional environment.

Preferred Education & Experience

• Graduate / Postgraduate in Business Management, Marketing, Media, Advertising, Communications or a relevant discipline.
• MBA/PGDM in Sales & Marketing will be an added advantage.

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