Director, PACS, France – Strategic communication, corporate reputation and external engagement

Coca-Cola · Paris

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Job Description Summary:

Role Purpose

The PACS Director is a senior leadership role accountable for shaping and executing Coca Cola’s PACS agenda in France, with a particular focus on leading the strategic communications priorities. France one of the key European markets that are externally visible, socially influential, and critical to the Europe OU’s growth, reputation, and long term license to win. The role defines how the Company builds trust, relevance, and preference with consumers, customers, media, policymakers, and broader society across the assigned geography.

Operating at the intersection of corporate reputation, brand storytelling, sustainability, and issues management, this role ensures a coherent, consumer centric narrative that aligns commercial priorities with purpose, values, and societal expectations. The Director anticipates external risk, influences public debate, and elevates Coca Cola’s voice on issues that matter most to consumers and communities across the assigned countries.

This role brings strategic judgment, external insight, and disciplined execution—connecting Europe‑level frameworks with strong, locally resonant impact.

Key Responsibilities

Strategic Communications Leadership

• Define and lead a strategic communications agenda in France, sharing best practices and inspiration for the rest of the FBN cluster (incl. France, Belgium, Netherlands and Nordics markets), aligned to business priorities, brand ambition, and Europe OU reputation objectives.

• Translate complex commercial, sustainability, and societal priorities into clear, compelling narratives that resonate with consumers and opinion leaders.

• Ensure consistency of positioning and tone of voice while enabling market specific cultural relevance.

Corporate Reputation

• Anticipate emerging reputational, societal, and regulatory issues across the assigned countries, providing early insight, risk assessment, and strategic counsel to senior leaders.

• Serve as a senior spokesperson on priority issues, as required.

Media, Influence & External Engagement

• Shape and oversee media and influence strategies in France and for the FBN cluster, strengthening credibility with top tier media, NGOs, industry bodies, and opinion leaders.

• Drive proactive agenda setting on priority issues including health and nutrition, sustainability, packaging, and responsible marketing.

• Represent Coca Cola in selected external forums, reinforcing thought leadership and trust.

Brand, Corporate & Sustainability Storytelling

• Partner with marketing, sustainability, and public affairs leaders to deliver integrated 360° storytelling across brand, corporate, and purpose led communications for the market.

• Bring to life sustainability and social impact commitments through authentic, evidence based communications that matter to consumers and communities locally.

• Ensure strong alignment between brand PR, corporate communications, and reputation priorities.

Market & System Leadership

• Lead, coach, and enable country leaders in France and across the FBN cluster, building capability, consistency, and strategic impact.

• Partner closely with bottling partners to align external messaging, reputation priorities, and stakeholder engagement.

Enterprise Leadership & Governance

• Act as a trusted adviser to senior leadership on reputation, external positioning, and complex stakeholder dynamics.

• Collaborate closely with Europe OU Strategic Communications to ensure alignment with narratives, standards, and campaigns.

• Champion data‑driven measurement of reputation and communications effectiveness across the assigned geography.

Qualifications & Experience

• Bachelor’s degree in Communications, Journalism, Public Affairs, Marketing, or a related field; advanced degree preferred.

• 10+ years of progressive experience in strategic communications, corporate affairs, or reputation management within a large, consumer facing organization.

• Proven experience leading multi country or cluster communications strategies across diverse markets and cultures.

• Deep expertise in corporate reputation, media relations, issues and crisis management.

• Strong business acumen with the ability to connect communications strategy to commercial outcomes and consumer impact.

• Demonstrated ability to influence senior leaders and lead through complexity and ambiguity.

• FMCG, food and beverage, or regulated industry experience strongly preferred.

• Exceptional written and verbal communication skills in English; local language fluency in French required.

What We Can Do For You

• A senior role shaping Coca Cola’s reputation and relevance across key markets.

• The opportunity to deliver meaningful consumer, societal, and commercial impact across multiple markets.

• Exposure to Europe OU and global leadership within a collaborative, values driven, high performance culture.

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Job Posting End Date:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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