Senior Marketing and Communication Specialist
Engie · Singapore
Purpose
The Senior Marketing & Communications Specialist supports the development and delivery of integrated marketing and communications activities that strengthen ENGIE’s Supply & Energy Management positioning and business growth across Asia.The role serves as a regional principal Marketing and Communications focal point of contact for S&EM activities across markets in the region, including Singapore and Japan, working closely ensuring consistency of S&EM’s positioning and coordinating with the relevant Country, GBU and Group Communications teams to ensure consistent messaging, brand alignment and effective execution in accordance with the ENGIE Communications operating model. Communications accountability in individual markets remains with the respective Country Communications teams.
The role contributes to positioning ENGIE as a credible partner in energy supply, renewable energy solutions, corporate PPAs, environmental products, energy management and decarbonisation. Working with commercial, trading and business development teams, the role supports market-facing campaigns, thought leadership, customer engagement initiatives and communications materials that build visibility and enable business development.
Key Responsibilities
- Business marketing and commercial support: Support the planning and execution of marketing and communications activities aligned with S&EM growth objectives; work with commercial and business development teams to develop customer-facing materials; and prepare sales-enablement content, presentations, business profiles and solution collateral.
- Thought leadership and market positioning: Support and in the development of markets relevant to S&EM’s regional activities and client coverage market insights, executive viewpoints, case studies, industry articles and customer success stories; work with subject matter experts to translate complex market and trading topics into clear, engaging content for customers and internal stakeholders.
- External communications and reputation: Support proactive communications activities linked to S&EM business priorities; draft and coordinate media materials, press releases, industry submissions and external messaging; monitor relevant industry developments and support issues management preparation when required.
- Digital marketing and content: Manage and produce content for websites, LinkedIn and other relevant channels; maintain an S&EM editorial calendar aligned to commercial priorities; develop campaign assets, newsletters, infographics, videos and presentations; and track engagement and campaign performance indicators.
- Events and customer engagement: Coordinate communications and marketing support for industry conferences, customer forums, webinars, roundtables and trade exhibitions; prepare event content, key messages and engagement materials; and support regional customer engagement initiatives.
- Internal communications: Prepare internal communications materials that build awareness of S&EM’s activities, products and capabilities across ENGIE; support leadership communications, employee engagement content and regional announcements.
- Brand and governance: Ensure communications and marketing materials follow ENGIE brand standards; coordinate with ENGIE Group and regional communications teams; and apply established communications review and approval processes.
Technical Skills & Experience
- 4 years’ experience in B2B marketing, communications, corporate affairs, digital marketing or a related field.
- Exposure to power, utilities, energy trading, renewable energy, sustainability, infrastructure or related sectors would be advantageous.
- Good understanding of commercial marketing, customer engagement and business development support.
- Experience assisting with thought leadership content, digital campaigns, customer-facing communications materials and executive presentations.
- Strong writing, editing, messaging and storytelling capability, with the ability to simplify technical energy and market topics for different audiences.
- Ability to coordinate with stakeholders across commercial, trading, leadership, communications and regional teams.
Competencies
- Clear communication and business partnering mindset.
- Commercial awareness and ability to connect marketing activities to business priorities.
- Strong stakeholder management and collaboration skills.
- Creativity, curiosity and ability to develop compelling market-facing narratives.
- High attention to detail, brand discipline and governance mindset.
- Ability to work independently while seeking alignment in a regional, matrixed environment.