[Samsonite Korea] Marcomm. Specialist(대리)
Samsonite · Seoul
Job description
- Plan and prioritize marketing investments with strategic budget allocation to maximize impact
- Collaborate closely with the APAC regional marketing team to ensure alignment with global brand direction and identity
- Develop brand-specific marketing strategies and implement an effective media mix to enhance brand equity in Korea
- Strengthen brand communication through digital/social media, and other type of media to increase consumer engagement across various touchpoints
- Drive sales conversion among the 30s~40s target segment by executing various marketing initiatives that build preference and consideration
- Lead the creation of marketing communication assets for Samsonite, especially social media and influencer contents
- Draft press releases and media materials, while monitoring market trends and competitor activities with PR agencies
- Manage agency relationships, evaluate performance by project, and make informed decisions on contract renewals
- Manage marketing spend, ensuring all activities and campaigns are executed cost-effectively within the assigned budget
- Provide regular reporting on successful marketing activities to the APAC regional team