D2C Global Manager - Kylie Cosmetics
Coty · Paris
ABOUT COTY
COTY is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, and skin and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY’s products are sold in over 150 countries around the world. COTY and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com.
THE ROLE
We are looking for a Manager DTC Ecommerce Site Experience to deliver a best-in class online customer experience for Kylie Cosmetics. Our ideal candidate leverages data insights and analytics to drive conversion and business growth and exceed customers’ expectations. They have deep expertise in site merchandising, product & promotion set-up, site analytics and sales reporting. Experience with Shopify and TikTok Shop is a must.
The Manager DTC Ecommerce Site Experience will play a central role in delivering our ambitious growth plans, and will report into the Director of DTC Ecommerce.
The ideal candidate is willing to work a hybrid schedule, with a merchandising focus on UK- and EU-based storefronts.
ROLES & RESPONSIBILITIES
- Responsible for site experience and site merchandising for the online store and TikTok Shop channel
- Leverage GTM calendar to orgnanize site merchandising activities; create creative briefs outlining asset needs to support site experience
- Create weekly Shopify and TikTok Shop themes in alignment with GTM and manage site turnover
- Conduct daily site maintenance – maintain and refresh key LPs, PLPs, PDPs and content modules
- Monitor site performance and activity daily, identifiying new merchandising opportunities and submitting defect tickets as needed
- Reguarly provide product recommendations for marketing campaigns, creating landing pages to support
- Define and manage site navigation and category filters to ensure assortment is easily navigable; create and maintain boosting rules
- Set up new products and work closely with brand marketing teams on finalizing product imagery and content
- Set up A/B tests to help drive conversion rate optimization and AOV
- Maintain and optimize internal search results; research potential product queries and set up search results
- Manage metadata and content optimizations in partnership with SEO agency
- Meet regularly with demand planning and operations on future product requests; report on inventory issues
- Conduct competitive analysis regularly evaluating merchandising and promotional strategies to inspire future site optimizations
EXPERIENCE, SKILLS & COMPETENCIES:
- 4-6 years of experience in ecommerce merchandising, ideally in a direct-to-consumer beauty brand
- Very strong foundation in site analytics and ecommerce KPIs
- Displays strong analytical and problem-solving ability to help guide merchandising decisions
- Collaborative and influential: able to develop strong working relationships with cross-functional teams
- Thrives in an extremely fast-paced, rapidly changing environment and comfort with ambiguity
- Proactive and action-oriented, moves quickly to get things done
- Must have proficiency with Microsoft Excel (pivot tables and v-lookup) and capacity to learn new systems swiftly
- Experience with Shopify and Adobe Analytics
- Experience with TikTok Shop
- Bachelor’s degree in marketing, business, economics or related field preferred