Strategic Segment Product Planner – China Home Printing
HP · Beijing
Strategic Segment Product Planner – China Home PrintingDescription -
Role: Strategic Segment Product Planner – Home Printing
HP Culture & Mission
Innovation is in our DNA. From our origins in a Palo Alto garage to our current position as a global technology leader, HP brings together a portfolio that spans printing, personal computing, software, and services to serve over 1 billion customers. We are committed to a diverse, inclusive workplace where we share one mission: to engineer experiences that amaze.
About the Role
As a Strategic Segment Product Planner within the Home Printing Team, you will be the primary architect for printing solutions that define the next generation of the consumer and home office portfolio. You will act as the Voice of the Customer (VoC), translating deep market insights and customer feedback into a multi-year roadmap that captures "whitespace" opportunities and delivers "Better Together" experiences across hardware, software, and ink/toner services. Your mission is to secure market leadership by ensuring our home printing product lines not only meet financial targets but outpace the competition through superior platform value and user-centric innovation.
Key Responsibilities
- Segment Strategy & Roadmap Lead: Drive roadmap rationalization and multi-year strategic planning, identifying emerging trends in the home and remote-work sectors to influence key initiatives and product direction.
- Platform Design Wins & Ecosystem Leadership: Lead projects involving cross-functional coordination to provide integrated solutions, ensuring HP’s home printers are the preferred "anchor" for modern digital home ecosystems.
- VoC & Consumer Empathy: Serve as a champion for the Home User, using empathy-driven research to recognize features that solve critical pain points—such as setup friction and reliability—to enhance the overall user experience.
- Software & Service-Defined Value: Act as the subject matter expert in software and subscription solutions (e.g., HP Smart App, HP+), focusing on the strategy and direction of digital offers to drive the business forward.
- Market Intelligence & Analytics: Analyze data from various sources to assess gaps, identify high-growth opportunities, and provide detailed technical and business analysis to the broader printing team.
- Matrixed Influence & Reporting: Regularly recommend and report out strategic direction to senior management, navigating a highly matrixed organization to improve processes and align development cycles.
- Brand Ambassadorship: Act as a high-visibility Brand Ambassador, reinforcing HP’s DNA of innovation and excellence at every stage of the product development and delivery lifecycle.
Qualifications & Experience
- Education: College degree in Marketing, Business, or a Technical field; an MBA is highly preferred to align with strategic leadership requirements.
- Industry Expertise: 8+ years of experience in product marketing or strategic planning within a dynamic technology industry.
- Strategic Mindset: Proven "growth mindset" with a passion for technology and a deep understanding of the product lifecycle from initial design through end-of-life.
Communication & Leadership: Exceptional communicator with strong presentation skills and the ability to lead through influence across diverse professional styles and cross- functional teams.
Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
Job -
MarketingSchedule -
Full timeShift -
No shift premium (China)Travel -
Relocation -
Equal Opportunity Employer (EEO) -
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"