Freelance Senior EDM Developer
Hire Digital · Remote
Hire Digital is looking for a Freelance EDM Developer with hands-on Adobe Journey Optimizer (AJO) experience to support our internal delivery team across client email marketing and digital campaign projects. The ideal candidate combines strong HTML email / EDM development skills with practical experience building, personalising, testing, and troubleshooting campaigns within Adobe Journey Optimizer.
Requirements
RESPONSIBILITIES
- Develop responsive HTML email / EDM templates from Figma, Adobe XD, Photoshop, or other design files.
- Build email-safe layouts using HTML, CSS, table-based structures, inline styles, and media queries.
- Build, update, and troubleshoot email campaigns within Adobe Journey Optimizer (AJO).
- Support journey setup, personalisation, dynamic content, profile attributes, audience targeting, and campaign QA.
- Ensure compatibility across Outlook, Gmail, Apple Mail, Yahoo Mail, mobile devices, and other major email clients.
- Troubleshoot rendering, responsiveness, personalisation, and campaign logic issues.
- Implement reusable modules, merge tags, conditional content, and dynamic content.
- Conduct pre-send QA covering links, images, alt text, personalisation, responsive behaviour, and content accuracy.
- Make revisions based on internal and client feedback.
- Collaborate with creative, marketing, project management, CRM, and development teams.
- Manage multiple assignments and deliver work within agreed timelines.
REQUIREMENTS
- Strong experience developing responsive HTML emails / EDMs and hands-on experience with Adobe Journey Optimizer (AJO).
- Excellent knowledge of HTML and CSS for email.
- Experience with personalisation and dynamic content within AJO.
- Good understanding of Table-based email layouts, inline CSS, media queries, Outlook / VML fallbacks, ,mobile responsiveness and dark mode considerations
- Experience troubleshooting email rendering across major clients.
- Understanding of customer journeys, audience segmentation, consent, profile data, and email delivery workflows.
- Experience with email testing tools such as Litmus or Email on Acid.
- Strong attention to detail and ability to translate designs accurately into HTML.
- Comfortable working independently within a remote, project-based environment.
- Good written communication and ability to work with international teams.