Full-Stack Digital Marketing Manager
D2B · Remote · PHP 95,000/month (stated in the posting)
Position: Full-Stack Digital Marketing Manager
Salary : Up to PHP 95,000 per month for a highly experienced candidate
Working Hours & Conditions: Full-time remote position working Australian business hours
Holidays : Australian public holidays
ABOUT THE COMPANY:
Our client is an Australian training provider offering accredited qualifications, micro-credentials and short courses across professional make-up artistry, screen and media, special effects, hairdressing and beauty therapy.
Our client is a globally recognized professional make-up brand serving make-up artists, creative professionals and consumers through ecommerce, product education and an established professional community.
The Digital Marketing Manager will work across both businesses, adapting marketing activity to two distinct commercial objectives:
- Generating qualified enquiries and student enrolments.
- Increasing ecommerce sales, customer engagement and brand awareness for the client.
ROLE OVERVIEW:
A premier Australian vocational training provider and an internationally recognized professional cosmetics brand are seeking an experienced, hands-on Digital Marketing Manager. In this dual-focused, highly autonomous role, you will drive full-funnel digital strategy, performance marketing, and conversion optimization across two distinct commercial models: student enrolment generation for creative arts courses and high-volume ecommerce acquisition for professional artists and consumers. By pairing data-driven advertising and AI-enhanced SEO with agile content creation, you will execute end-to-end campaigns that deliver measurable revenue growth across both brand portfolios during Australian business hours.
RESPONSIBILITIES:
- Conversion Rate Optimization & Landing Pages: Design, build, test, and refine high-converting landing pages across WordPress and Magento to drive qualified course inquiries, student enrolments, and ecommerce sales.
- Paid Performance Marketing: Build, manage, and optimize multi-channel ad campaigns across Google Ads (Search, Display, Shopping, YouTube, PMax) and Meta Ads Suite (Facebook & Instagram), expanding into TikTok or LinkedIn where relevant.
- AI Search Optimization (AEO) & Local SEO: Execute AI-driven search strategies, conducting intent-based keyword research, on-page optimization, metadata planning, and Google Business Profile management for local campus visibility.
- Multichannel Content Creation & Short-Form Video: Produce, edit, and repurpose written, visual, and short-form video assets tailored to prospective students, professional makeup artists, and beauty consumers across digital platforms.
- Website Management & E-Commerce Merchandising: Maintain, update, and optimize site content, internal links, and user journeys across WordPress (educational portal) and Magento (ecommerce store).
- Lifecycle Email Marketing & Automation: Design, segment, and deploy conversion-driven email campaigns, building automated sequences for lead nurturing, enrollment onboarding, abandoned cart recovery, and customer retention.
- AI-Enabled Workflow Integration: Implement modern generative AI tools and repeatable workflows to accelerate content production, SEO research, copywriting, and ad testing while ensuring strict brand alignment and accuracy.
- Commercial Analytics & Attribution Reporting: Set up and maintain accurate tracking tags across GA4 and Google Tag Manager, delivering clear performance reports focused on ROAS, CAC, conversion rates, and revenue.
Requirements
- Experience: Minimum 5 years of practical, hands-on digital marketing experience across paid search, paid social, SEO, and website management.
- AI Workflow Mastery: Demonstrated ability to leverage generative AI tools to systematically improve campaign speed, SEO output, and content volume without sacrificing brand quality.
- CMS & Tech Stack: Hands-on operational experience managing content and user journeys on both WordPress and Magento platforms.
- Performance Advertising: Proven track record managing budget-allocated ad spend in Google Ads Manager and Meta Business Suite with strict target Cost Per Acquisition (CPA) and ROAS goals.
- Content & Video Production: Strong practical capability in graphic design and short-form video editing using tools such as Canva, CapCut, or Adobe Creative Cloud.
- Operational Setup: Reliable high-speed remote environment and full availability to work during Australian business hours (AEST/AEDT).
DESIRED (NOT REQUIRED):
- Prior experience in lead generation for vocational education, Registered Training Organizations (RTOs), or tertiary institutions.
- Direct experience within the beauty, cosmetics, or professional creative arts industries.
- Industry certifications in Google Ads, Google Analytics (GA4), or Meta Certified Digital Marketing Associate.
- Technical SEO knowledge, including schema markup, structured data implementation, and Core Web Vitals optimization.
- Portfolio showcasing live high-converting landing pages, paid ad creatives, edited short-form videos, email sequences, and AI-driven workflows.