Specialist - Digital Marketing (12-month contract)

EECOL · Calgary

As a Digital Marketing Specialist at EECOL Electric, focused primarily on our independent eCommerce store, you will develop, deliver and optimize Marketing programs to attract & retain customers and drive sales. This is a senior individual contributor role responsible for marketing programs (plan to execution), brand experience, homepage and campaign content, email and social programs.

What We Offer

12 month Contract full-time position, Monday through Friday schedule - weekends are for friends and family.
Hybrid – 2-3 days in office (Sundance SE business park). Rotating set schedule (TT then MWF), 2-3 days remote.
Competitive compensation, benefits, and regular reviews.
Supportive culture emphasizing teamwork, learning, internal mobility, and shared success.
Ongoing training and development, with opportunities for internal advancement.

Responsibilities:

Own the customer-facing digital marketing experience, including channel strategy, homepage messaging, campaign banners, featured content and seasonal promotions.
Guided by the marketing roadmap and business priorities, develop campaigns and creative assets in partnership with agency, AI and freelance resources.
Plan, manage and optimize paid campaigns across Google Ads and social as needed, often in partnership with digital agency.
Use Shopify and GA4 data to analyze customer behaviour, campaign and product performance, and site trends. Translate findings into recommendations that improve the customer experience, conversion and sales.
Develop, implement and optimize email flows and campaigns, including newsletters and automated journeys, to nurture leads and engage customers by target segment.
Manage the brand’s social presence, engage followers, handle escalations and develop strategies to grow the community.
Publish and update marketing initiatives on the site and consistently update and optimize layout, content hierarchy to support conversion.
Apply SEO, AIO and AEO best practices to website content and structure to improve visibility, search rankings, and discoverability.
Maintain deep expertise in Shopify’s marketing capabilities and identify opportunities to improve workflow efficiency, customer insights and store performance.
Provide regular updates and reports to stakeholders, with clear recommendations to improve reach, clarity, conversion, and impact.
Manage multiple priorities and deadlines while maintaining accuracy, quality, and close attention to detail.

Marketing Context:

Focus Areas: content authoring, email marketing and automation, SEO/AEO, social media, analytics, conversion optimization, and occasional paid media
Target Audience: Electrical buyers across residential, commercial and DIYers seeking
Platforms: Klaviyo, GA, Shopify, Monday.com, Microsoft Office and similar.
Collaborators: eCommerce & Marketing leaders, product leaders, marketing team, suppliers and external partners/agencies.
Engagement Channels: eCommerce website, email, organic and paid social, Google Ads, partner marketing, and educational content

Qualifications:

Experience: 3-5 years of hands-on digital marketing experience.
College Diploma in a related discipline required; Bachelors Degree - Marketing, Business, Communications, eCommerce or related area preferred.
Search optimization: Strong knowledge of SEO and AEO best practices, with experience applying them to website content and structure.
Marketing technology: Proficiency with email automation platforms, content management systems, CRM tools, web analytics and eCommerce reporting.
Analytics and insight: Experience interpreting store and web data, identifying actionable insights and translating findings into practical recommendations.
Content and brand: Strong content development skills, with close attention to brand consistency and customer clarity. Comfortable creating light visual content in Canva and publishing across web and social channels.
Paid media: Working knowledge of Google Ads and paid social platforms is an asset.
Performance mindset: Data-driven and analytical, with the ability to measure impact and turn results into clear next steps.
Organization: Highly organized and detail-oriented, with the ability to prioritize competing demands and meet multiple deadlines.
Initiative and ownership: Proactive in developing new approaches that improve projects, processes or business performance.
Communication: Communicates issues clearly, listens actively and contributes positively as a team member.

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This amount is what we reasonably believe we will pay for the position; however, offer amounts may vary based on factors such as geographic location, relevant education, experience, qualifications, skills, shift, or any collective bargaining agreements.

For eligible positions, compensation may include participation in a bonus or sales incentive plan, subject to the terms and conditions of the applicable plan documents. For certain sales roles, EECOL also offers a commission structure that provides additional compensation based on sales results, as defined by the applicable commission plan.

In addition, EECOL offers a benefits program for eligible employees, which may include paid time off, medical, dental, and vision coverage, and retirement savings plans. Additional details about benefits are available here.

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