Product Marketing Manager
Fenergo · Dublin
About Fenergo
At Fenergo, we’re not just building software, we’re transforming how the world’s leading financial institutions fight financial crime. Headquartered in Dublin and trusted by over 100 of the world’s top financial institutions, we’re on a mission to change the game.
We’re more than a global leader in AI-powered client lifecycle management, we’re reimagining how financial institutions tackle compliance. From Know Your Customer (KYC) and Anti-Money Laundering (AML) to rapidly evolving regulations, we turn complexity into clarity. Our FinCrime Operating System, powered by agentic AI and intelligent automation, helps financial institutions move faster, act smarter, and stay safer across 120+ countries.
But we don’t stop there.
At Fenergo, we believe in a world where financial institutions aren’t just compliant, they’re confident. Where technology doesn’t just meet regulations, it stays ahead of them. Our mission is to empower financial institutions to stop financial crime and create a safer world.
Every product we build, every innovation we deliver, and every partnership we forge is shaped by that belief. We’re tackling some of the toughest challenges in financial technology. From speeding up onboarding to uncovering hidden risks, our work empowers banks to serve their customers with speed, integrity, and peace of mind.
Join us, and be part of a team that’s building smart solutions, solving real problems, and shaping the future – together.
Overview of Role
As part of our growth plans, we are expanding our product portfolio, as well as expanding into new markets.
As a Product Marketing Manager at Fenergo, you will own product marketing for an assigned solution, executing go-to-market plans aligned with product roadmaps and commercial priorities.
Working closely with Product Management, Sales, Marketing and other teams, you will develop compelling positioning, messaging and sales collateral, support product launches and ensure commercial teams are equipped to effectively position and sell our solutions.
You will contribute to pipeline and revenue objectives, with performance measured through agreed product marketing KPIs, including marketing-influenced pipeline, launch effectiveness and sales readiness.
The ideal candidate is commercially minded, customer-focused and execution-oriented, with the ability to manage priorities, collaborate across teams and deliver results in a complex B2B enterprise software environment.
Requirements
Main Responsibilities
- Develop and maintain differentiated positioning, messaging and value propositions for assigned solutions, translating complex product capabilities into compelling business value.
- Develop a strong understanding of target markets, customer needs, buyer personas and competitive dynamics to inform positioning and GTM activities.
- Own and execute solution-level product marketing plans aligned with product roadmaps, GTM priorities and commercial objectives.
- Lead product marketing activities for assigned launches and major releases, including planning, messaging, cross-functional coordination and performance evaluation.
- Develop and deliver core product marketing assets, including sales presentations, solution collateral, competitive materials and customer proof points.
- Partner with Product Management, Sales Enablement and Marketing teams to ensure consistent messaging, effective sales readiness and coordinated GTM execution.
- Monitor product marketing performance and relevant commercial KPIs, using data and feedback to optimise positioning, launches and GTM effectiveness.
- Consistently apply product marketing processes, frameworks and standards, identifying opportunities to improve execution quality, efficiency and consistency, including through the effective use of AI-powered tools.
Desired Experience
- 3+ years experience in product marketing, go-to-market strategy, or related roles within B2B SaaS or enterprise technology environments.
- Proven ability to execute go-to-market (GTM) plans, and to develop and manage repeatable functional programs that drive consistent results.
- Strong experience working cross-functionally with Product Management, Sales and Marketing teams, demonstrating sound judgement, effective prioritisation and the ability to drive GTM execution..
- Demonstrated success in developing messaging, launching products, and enabling sales teams through effective content, tools, and programs to achieve commercial objectives.
- Experience using relevant tools and platforms to manage workflows, analyse performance and support GTM execution (e.g., Asana, Gong, Salesforce, Seismic or similar).
- Excellent written and verbal communication skills, with strong stakeholder management skills and the ability to adapt messaging to different audiences
Benefits
Our promise to you
We are striving to become global leaders across all of the categories we operate in and as part of that we are a high-performing highly collaborative team that works cross functionally to accommodate our clients’ needs.
What we value is at the CORE of how we succeed:
Collaboration: Working together to achieve our best
Outcomes: Drive Success in every engagement
Respect: A collective feeling of inclusion and belonging
Excellence: Continuously raising the bar
- Healthcare cover through the VHI
- Company pension contribution
- Life assurance/ Income protection
- 23 days annual leave
- 3 company closure days over the holidays
- Annual bonus opportunity
- Work From Home set-up allowance
- Opportunity to work with clients and colleagues on a global scale for a world leader in Client Lifecycle Management
- Other competitive company benefits, such as flexible working hours, work from home policy, bike to work scheme, sports and social committee and much more
- Buddy system for all new starters
- Collaborative working environment
- Extensive training programs, classroom and online, through ‘Fenergo University’
- Opportunity to work on a cutting-edge Fintech Product, using the latest of tools and technologies
- Defined training and role tracking to allow you see and assess your own career development and progress.
- Active sports and social club
- State of the art offices in the heart of Dublin’s Docklands with great facilities, canteen and games area
Diversity, Equality, and Inclusivity
Fenergo is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace, where all employees are valued, respected, and can reach their full potential. We do not discriminate based on race, colour, religion, sex, national origin, age, disability, or any other characteristic protected by applicable law.
Our hiring decisions are based solely on qualifications, merit, and business needs. We believe that a diverse workforce enriches our company culture, fosters innovation, and contributes to our overall success. We strive to provide a fair and supportive environment for all employees, promoting equal opportunities for career development and advancement.
We encourage all qualified individuals to apply for employment opportunities and join our team in contributing to a collaborative and inclusive work environment.
Recruitment Safety
For information on our recruitment process and how to verify communications from Fenergo, please visit our Careers page.